Transferrable purse organizer

A transferable insert for organizing the interior of a bag having side walls and end walls to define a width and a length of the interior of the bag, said transferable insert comprising:

• a pair of side walls, a pair of end walls and a bottom wall substantially continuously interconnected so as to define an interior storage compartment, a continuous upper edge defined along a top of said pair of side walls and said pair of end walls, and said continuous upper edge surrounding a top opening of the transferable insert that is disposed in communication with the interior storage compartment for allowing unobstructed access to the interior storage compartment, and said pair of side walls, said pair of end walls and said bottom wall being sized, structured and configured to allow the transferable insert to be removeably received within the interior of the bag;
• a first expansion panel being operatively moveable between a collapsed position and an expanded position to conform to the width of the interior of the bag, wherein said first expansion panel contiguously extends between a first one of said pair of side walls and a first side of a first one of said pair of end walls, the first one of said pair of side walls and a first side of said bottom wall, and the first one of said pair of side walls and a first side of a second one of said pair of end walls;
• a second expansion panel being operatively moveable between a collapsed position and an expanded position to conform to the width of the interior of the bag, wherein said second expansion panel contiguously extends between a second one of said pair of side walls and a second side of the first one of said pair of end walls, the second one of said pair of side walls and a second side of said bottom wall, and the second one of said pair of side walls and a second side of the second one of said pair of end walls;
• a first expansion fastener structured and disposed for holding said first expansion panel stowed in the collapsed position and being operable to release said first expansion panel to the expanded position;
• a second expansion fastener structured and disposed for holding said second expansion panel stowed in the collapsed position and being operable to release said second expansion panel to the expanded position;
• a releasable fastener on each of said pair of end walls, said releasable fastener being structured and disposed for releasably holding one of said pair of end walls in a gusseted position;
• said pair of side walls each including a panel of a substantially rigid material for retaining a freestanding shape of the transferable insert;
• and
• a plurality of pouches within said interior storage compartment for holding and positioning a plurality of objects therein in an organized arrangement.