Web page privacy risk detection

A computer-implemented method comprising:

• receiving HTML code associated with a webpage;
• processing the HTML code to identify a content item from a third party content source to be included in the webpage;
• merging a record for the content item with another record for another content item based at least in part upon the content item and the other content item having a sufficiently similar domain name and file name to associate the content item and the other content item with the third party content source;
• calculating a number of times content from the same third party content source has been encountered in webpages navigated to by an application across multiple websites;
• based at least in part upon a calculated number of times, ascertaining whether the third party content source is in a position to observe browsing habits of the user of the application;
• assigning one of multiple different levels of perceived risk to the third party content source based at least in part upon the calculated number of times exceeding a configurable threshold value that corresponds to the one of the multiple different levels of perceived risk;
• and
• providing a user interface instrumentality output configured to facilitate one or more selectable actions regarding the third party content source.

A system comprising:

• one or more processing devices;
• one or more computer readable storage media;
• computer readable instructions embodied on the one or more computer readable storage media which, when executed by the one or more processing devices, implement a Web browser that performs operations to:
• determine that a content item and another content item are provided by a third party content source based at least in part upon the content item and the other content item having path data that shares a domain name and a file name;
• calculate a number of times a third party content source provides content for webpages navigated to by the Web browser that reflects opportunities of the same third party content source across multiple websites to collect browsing data associated with a user based at least in part upon a number of times the third party content source provides the content item or the other content item;
• determine when the third party content source is in a position to observe browsing habits of the user based at least in part upon the calculated number of times being within a range of values that correspond to one of multiple different levels of perceived risk, the multiple different levels of perceived risk being assignable to the third party content source;
• and
• output a notification to communicate that the third party content source is in a position to observe browsing habits of the user, the notification including selectable actions regarding the third party content source.