Back to results
US 8,621,506 B2Granted
System and method for approximating characteristics of households for targeted advertisement
AssigneeAbroadcasting Company
InventorArt Pharn
Life of this patent
Estimating the term…
Abstract
According to one embodiment of the invention, a method of operation involves two operations. The first operation involves receiving feedback information from a viewing audience concerning a displayed video content. After receipt of the feedback, substituting portions of a downloaded data stream with video content selected based on the feedback information.
Claims19
A method comprising:
- determining a viewer category of an advertisement;
- determining a viewer category of a current program;
- identifying a plurality of feedback responses received from a viewing audience during previous presentations of the advertisement;
- identifying at least one feedback response from the plurality of feedback responses received during a program having the same viewer category as the viewer category of the current program;
- determining a rating of the at least one feedback response;
- generating a selectable feedback image based at least on the rating of the at least one feedback response;
- causing a first display device to display the selectable feedback image during presentation of the advertisement on the first display device;
- in response to the display of the selectable feedback image, receiving feedback information from a viewing audience concerning the advertisement displayed on the first display device, wherein the feedback information corresponds to a selection of the selectable feedback image;
- altering subsequent advertisements to be displayed on the first display device based on the feedback information;
- associating an online access IP address with an identity and physical location of a user;
- comparing the feedback information with historical feedback data to determine whether the feedback information is an anomaly;
- determining an estimated household profile to which the user is a member based on the display of the selectable feedback image and the selection of the selectable feedback image, the historical feedback data, the determination of whether the feedback information is an anomaly, and the identity and the physical location of the user;
- selecting future advertisements based on the household profile;
- storing the future advertisements for future uses;
- and
- retrieving the future advertisements for future uses.
13 more elements
A system comprising:
- a display device configured to display a selectable feedback image during presentation of streaming data;
- and
- a server in communication with the display device, wherein the server includes:
- a first module to:
- determine a viewer category of an advertisement,
- determine a viewer category of a current program,
- identify a plurality of feedback responses received from a viewing audience during previous presentations of the advertisement,
- identify at least one feedback response from the plurality of feedback responses received during a program having the same viewer category as the viewer category of the current program,
- determine a rating of the at least one feedback response,
- generate the selectable feedback image based at least on the rating of the at least one feedback response,
- receive feedback information from the display device based on a selection of the selectable feedback image, and
- based on the feedback information, download video content to be substituted for a portion of video content within the streaming data;
- a second module to associate an online access IP address with an identity and physical location of viewers;
- a third module to compare the feedback information with historical feedback data to determine whether the feedback information is an anomaly;
- a fourth module to determine an estimated household profile to which the user is a member based on the display of the selectable feedback image and the selection of the selectable feedback image, the historical feedback data, the determination of whether the feedback information is an anomaly, and the identity and the physical location of the user;
- a fifth module to select future advertisements based on the household profile;
- a sixth module to store the future advertisements for future uses;
- and
- a seventh module to retrieve the future advertisements for future uses.
16 more elements
A method comprising:
- determining a viewer category of an advertisement;
- determining a viewer category of a current program;
- identifying a plurality of feedback responses received from a viewing audience during previous presentations of the advertisement;
- identifying at least one feedback response from the plurality of feedback responses received during a program having the same viewer category as the viewer category of the current program;
- determining a rating of the at least one feedback response;
- generating a selectable feedback image based at least on the rating of the at least one feedback response;
- causing a display device to display the selectable feedback image during presentation of the advertisement on the first display device;
- receiving electronic feedback information at a server, the feedback information being based on a selection of the selectable feedback image and being directed to a rating value for the advertisement as perceived by a user;
- associating an online access IP address with an identity and physical location of a user;
- comparing the feedback information with historical feedback data to determine whether the feedback information is an anomaly;
- determining an estimated household profile to which the user is a member based on the display of the selectable feedback image and the selection of the
- selectable feedback image, the historical feedback data, the determination of whether the feedback information is an anomaly, and the identity and the physical location of the user;
- selecting future advertisements based on the household profile;
- storing the future advertisements for future uses;
- and
- retrieving the future advertisements for future uses.
13 more elements
Dependencies are inferred from the claim text.