Obtaining user reactions to video

A method implemented in a first device, the method comprising:

• displaying an alert that a second user of a second device has sent a video content message to a first user of the first device, the second user being a user who the first user has approved to receive content messages from by way of a filter;
• receiving, from the first user, a request to view video content corresponding to the video content message;
• pausing, in response to receiving the request, playback of second video content being played back on the first device;
• playing, in response to the request, the video content;
• displaying one or more menus including multiple reaction options, wherein at least one of the reaction options is based at least in part on metadata associated with the video content;
• receiving, from the first user, a reaction option associated with the video content;
• automatically selecting the second user as the recipient of the reaction option based on an identifier included in the video content message;
• and
• sending the reaction option to the second user, wherein sending further comprises sending information received via a user interface from the first user selecting a location along a displayed timeline that corresponds to the video content that the reaction option corresponds to.

One or more computer readable storage memories having stored thereon multiple instructions that, when executed by one or more processors, causes the one or more processors to:

• receive a user interaction request during playback of video content, the user interaction request being received independent of any indication from the video content that user interaction is possible;
• in response to receiving the interaction request, display one or more menus allowing the user to select one or more reaction options and to select whether the selected one or more reaction options are to be communicated to a second user or to a content provider, wherein to display one or more menus is to obtain, from metadata associated with the video content, information to be displayed in at least one of the one or more menus, and wherein one of the multiple reaction options is an option to send a video clip to the second user and at least one of the selected one or more reaction options are configured to be automatically displayed on a device associated with the second user during playback of the video clip at the second user without invocation by the second user;
• and
• send the selected one or more reaction options to the selected one of the second user or the content provider.