Automatic association of reference data with primary process data based on time and shared identifier

A computer-based method operating on a computer device, comprising:

• performing actions on a processor within the computer device, including:
• receiving first reference data from a reference data collector device;
• receiving first primary process data from a primary process data device, the
• first primary process data being unassociated with the first reference data by the primary process data device, the reference data collector device and the primary process data device being substantially near to each other when the first reference data and first primary process data are captured;
• generating a first association between the first primary process data and the first referenced date;
• generating a search result for a search query received from the primary process data device, the search result being based on the first association, and second reference data received from the reference data collector device, the reference data collector device being removed from and then returned to substantially near to the primary process data device, the search query being submitted substantially near to where the first primary process data was submitted;
• and
• modifying the search result for the search query to include at least one advertisement that is different than if the search query was submitted but the first association had not been generated.

An apparatus comprising a non-transitory computer readable medium, having computer-executable instructions stored thereon, that in response to execution by a computing device, cause the computing device to perform operations, comprising:

• receiving first reference data from a reference data collector device;
• receiving first primary process data from a primary process data device, the first primary process data being unassociated with the first reference data by the primary process data device, the reference data collector device and the primary process data device being substantially near to each other when the first reference data and the first primary process data are captured;
• generating a first association between the first primary process data and the first reference data;
• generating a search result for a search query received from the primary process data device, the search result being based on the first association, and second reference data received from the reference data collector device, the reference data collector device being removed from and then returned to substantially near to the primary process data device, the search query being submitted substantially near to where the first primary process data was submitted;
• and
• modifying the search result for the search query to include at least one advertisement that is different than if the search query was submitted but the first association had not been generated.