System and method for associating a geographic location with an Internet protocol address

A non-transitory computer-readable storage medium comprising a set of instructions for associating a geographic location with an Internet Protocol (“IP”) address, the set of instructions to direct a processor to perform the acts of:

• identifying a plurality of users whose computing devices are each associated with a first IP address based, at least in part, on a plurality of localized search queries of search queries received at a search engine, wherein each of the localized search queries have an explicit geographic location and a term indicating a local intent;
• clustering the plurality of users into a spatial cluster comprising at least two users of the plurality of users whose computing devices are each associated with the first IP address, where each user of the spatial cluster is associated with a geographic location within a defined distance of a geographic location associated with at least one other user of the spatial cluster;
• determining with the processor a geographic location associated with a geographic center of the spatial cluster;
• associating with the processor the determined geographic location associated with the geographic center of the spatial cluster with the first IP address;
• and
• storing the association between a geographic location associated with a geographic center of the spatial cluster and the first IP address.

A system for associating a geographic location with an Internet protocol (“IP”) address, the system comprising:

• an IP address to location module comprising a processor and a memory, the processor operative to execute instructions stored in the memory such that the IP address to location module is configured to:
• process at least one search log to identify a plurality of users, each of which is associated with a first IP address based, at least in part, on a plurality of localized search queries of search queries received at a search engine, wherein each of the localized search queries have an explicit geographic location and a term indicating a local intent;
• cluster the plurality of users into a spatial cluster comprising at least two users of the plurality of users associated with the first IP address, where each user of the spatial cluster is associated with a geographic location that is located within a defined distance of a geographic location associated with at least one other user of the spatial cluster;
• associate the determined geographic location associated with the geographic center of the spatial cluster with the first IP address;
• and
• store the association between a geographic location associated with a geographic center of the spatial cluster and the first IP address.