US 8,620,925 B1Granted

System and method for identifying advertising opportunities

AssigneeGoogle Inc.

InventorsNils Grube, Johann-Caspar Isemer, Eriel Thomas, Angela Krieger, Reemda Anna Tieben, Tobias Kugler, Jannika Christine Bock

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Abstract

This specification describes technologies relating to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of processing quantities of query instances to calculate (a) a volume differential between the quantities, (b) a percentage differential between the quantities, and (c) a volume differential between the impressions per query instance values, computing a first opportunity index that includes a product of: (a) an absolute value of the volume differential between the quantities, and (b) the percentage differential between the quantities, computing a second opportunity index including a product of: an absolute value of the first opportunity index, the volume differential between the impressions per query instance values, and the impressions per query instance values, and providing campaign improvement suggestions to an advertiser based on the second opportunity index. Other embodiments include corresponding systems, apparatus, and computer program products.

Claims19

Dependent claims

A computer-implemented method for identifying advertising opportunities, the method comprising:

processing a quantity of query instances received during a first time period and a quantity of query instances received during a second time period, each of the first and second quantities of query instances having a respective impressions per query instance value, to calculate (a) a volume differential between the respective quantities of query instances, (b) a percentage differential between the respective quantities of query instances, and (c) a volume differential between the respective impressions per query instance values, each of the query instances received during the first time period and the query instances received during the second time period corresponding to a specific search query;
receiving a selection corresponding to at least one of (a) the quantity of query instances received during a first time period and (b) the quantity of query instances received during a second time period;
computing, with a processor executing code, a first opportunity index, the first opportunity index comprising a product of:
(a) an absolute value of the volume differential between the respective quantities of query instances, and
(b) the percentage differential between the respective quantities of query instances;
computing a second opportunity index, the second opportunity index comprising a product of:
(a) an absolute value of the first opportunity index,
(b) the volume differential between the respective impressions per query instance values, and
(c) at least one of the impressions per query instance values;
providing one or more campaign improvement suggestions to an advertiser based on the second opportunity index;
generating one or more reports reflecting at least one of:
(a) the quantity of query instances received during the first time period, (b) the quantity of query instances received during the second time period, (c) the impressions per query instance value of the first time period, (d) the impressions per query instance value of the second time period, (e) the volume differential between the respective quantities of query instances, (f) the percentage differential between the respective quantities of query instances, (q) the volume differential between the respective impressions per query instance values, (h) a percentage differential between the respective impressions per query instance values, (i) the first opportunity index, and (i) the second opportunity index,
for one or more of the plurality of different search queries;
and
providing the reports for display.

12 more elements

A system comprising:

one or more processors configured to interact with a computer-readable medium in order to perform operations comprising:
processing a quantity of query instances received during a first time period and a quantity of query instances received during a second time period, each of the first and second quantities of query instances having a respective impressions per query instance value, to calculate (a) a volume differential between the respective quantities of query instances, (b) a percentage differential between the respective quantities of query instances, and (c) a volume differential between the respective impressions per query instance values, each of the query instances received during the first time period and the query instances received during the second time period corresponding to a specific search query;
receiving a selection corresponding to at least one of (a) the quantity of query instances received during a first time period and (b) the quantity of query instances received during a second time period;
computing a first opportunity index, the first opportunity index comprising a product of:
(a) an absolute value of the volume differential between the respective quantities of query instances, and
(b) the percentage differential between the respective quantities of query instances;
computing a second opportunity index, the second opportunity index comprising a product of:
(a) an absolute value of the first opportunity index,
(b) the volume differential between the respective impressions per query instance values, and
(c) at least one of the impressions per query instance values;
providing one or more campaign improvement suggestions to an advertiser based on the second opportunity index;
generating one or more reports reflecting at least one of:
(a) the quantity of query instances received during the first time period, (b) the quantity of query instances received during the second time period, (c) the impressions per query instance value of the first time period, (d) the impressions per query instance value of the second time period, (e) the volume differential between the respective quantities of query instances, (f) the percentage differential between the respective quantities of query instances, (g) the volume differential between the respective impressions per query instance values, (h) a percentage differential between the respective impressions per query instance values, (i) the first opportunity index, and (j) the second opportunity index, for one or more of the plurality of different search queries;
and
providing the reports for display.

12 more elements

A non-transitory computer storage medium encoded with a computer program, the program comprising instructions that when executed by a data processing apparatus cause the data processing apparatus to perform operations comprising:

receiving a selection corresponding to at least one of (a) the quantity of query instances received during a first time period and (b) the quantity of query instances received during a second time period, the first time period and the second time period having substantially similar durations;
processing a quantity of query instances received during a first time period and a quantity of query instances received during a second time period, each of the first and second quantities of query instances having a respective impressions per query instance value, to calculate (a) a volume differential between the respective quantities of query instances, (b) a percentage differential between the respective quantities of query instances, and (c) a volume differential between the respective impressions per query instance values, each of the query instances received during the first time period and the query instances received during the second time period corresponding to a specific search query;
computing a first opportunity index, the first opportunity index comprising a product of:
(a) an absolute value of the volume differential between the respective quantities of query instances, and
(b) the percentage differential between the respective quantities of query instances;
computing a second opportunity index, the second opportunity index comprising a product of:
(a) an absolute value of the first opportunity index,
(b) the volume differential between the respective impressions per query instance values, and
(c) at least one of the impressions per query instance values;
generating one or more reports reflecting at least one of:
(a) the quantity of query instances received during the first time period, (b) the quantity of query instances received during the second time period, (c) the impressions per query instance value of the first time period, (d) the impressions per query instance value of the second time period, (e) the volume differential between the respective quantities of query instances, (f) the percentage differential between the respective quantities of query instances, (g) the volume differential between the respective impressions per query instance values, (h) a percentage differential between the respective impressions per query instance values, (i) the first opportunity index, and (j) the second opportunity index, for one or more of the plurality of different search queries;
providing the reports for display;
and
providing one or more campaign improvement suggestions to an advertiser based on the second opportunity index.

11 more elements

Dependencies are inferred from the claim text.