System for providing an online account statement having hyperlinks

A method for providing online account statements for accounts of customers of a company, comprising:

• maintaining, by a computer, a transaction database comprising a transaction history for an account of a customer of said company, said transaction history comprising at least one transaction entry, said at least one transaction entry comprising a merchant name for a first merchant;
• maintaining, by the computer, a merchant database comprising variations on said merchant name for said first merchant;
• comparing, by the computer, said merchant name of said at least one transaction entry of said transaction history from said transaction database with said variations on said merchant name from said merchant database;
• providing, by the computer, a hyperlinked special offer indicia if a match occurs between said merchant name from said transaction database and one of said variations on said merchant name from said merchant database, said hyperlinked special offer indicia corresponding to a special offer from said first merchant based on said at least one transaction entry;
• selecting, by the computer, said hyperlinked special offer indicia from a plurality of hyperlinked special offer indicia based on at least one of a rolling serial determination and a random determination;
• determining, by the computer, whether there is a related special offer for the special offer, said related special offer corresponding to a second merchant that is identified by a name different than the merchant name and said variations of said merchant name;
• providing, by the computer, a related hyperlinked special offer indicia with the hyperlinked special offer indicia when the related special offer has been determined;
• providing, by the computer, an online account statement web page to said customer via said network, said online account statement web page comprising said transaction history of said account of said customer, said transaction history comprising said at least one transaction entry, said transaction entry comprising said merchant name, said hyperlinked special offer indicia, and said related hyperlinked special offer indicia.

A computer-readable storage medium storing computer-readable instructions that, when executed, cause a processor to perform a method comprising:

• maintaining a transaction database comprising a transaction history for an account of a customer of said company, said transaction history comprising at least one transaction entry, said at least one transaction entry comprising a merchant name for a first merchant;
• maintaining a merchant database comprising variations on said merchant name for said first merchant;
• comparing said merchant name of said at least one-transaction entry of said transaction history from said transaction database with said variations on said merchant name from said merchant database;
• providing a hyperlinked special offer indicia if a match occurs between said merchant name from said transaction database and one of said variations on said merchant name from said merchant database, said hyperlinked special offer indicia corresponding to a special offer from said first merchant based on said at least one transaction entry;
• selecting said hyperlinked special offer indicia from a plurality of hyperlinked special offer indicia based on at least one of a rolling serial determination and a random determination;
• determining whether there is a related special offer for the special offer, said related special offer corresponding to a second merchant that is identified by a name different than the merchant name and said variations of said merchant name;
• providing a related hyperlinked special offer indicia with the hyperlinked special offer indicia only when the related special offer has been determined;
• providing an online account statement web page to said customer via said network, said online account statement web page comprising said transaction history of said account of said customer, said transaction history comprising said at least one transaction entry, said transaction entry comprising said merchant name, said hyperlinked special offer indicia, and said related hyperlinked special offer indicia.

A method for providing an online account statement for an account of a customer of a company, comprising:

• receiving, by a computer, a request via a network to provide said online account statement for said account of said customer of said company;
• providing, by the computer, an online account statement web page via said network, said online account statement web page comprising a transaction history of said account of said customer, said transaction history comprising a transaction entry, said entry comprising a merchant name of a first merchant, a hyperlinked special offer indicia, and a related hyperlinked special offer indicia, said hyperlinked special offer indicia corresponding to a special offer based on said at least one transaction entry, said special offer based on one of variations on said merchant name, said related hyperlinked special offer indicia corresponding to a second merchant that is identified by a name different than the merchant name and the variations of said merchant name, wherein the first merchant and second merchant are competitors;
• and
• selecting, by the computer, said hyperlinked special offer indicia from a plurality of hyperlinked special offer indicia based on at least one of a rolling serial determination and a random determination.