Facilitating advertisement selection using advancement bids

One or more computer-readable hardware memory having computer-executable instructions embodied thereon, that when executed, cause a computing device to perform a method for facilitating advertisement selection using experimentation bids when satisfactory click rates are unavailable, the method comprising:

• referencing a set of one or more advertisement attributes for each advertisement within an experimentation pool that includes only advertisements for which a satisfactory click rate is unavailable, the set of advertisement attributes including at least an experimentation bid provided by an advertiser that indicates an acceptable amount to pay for one or more displays of the advertisement;
• for each advertisement, determining a probability that the advertisement will be selected from the experimentation pool to be displayed to one or more users based on the experimentation bid for the advertisement and a totality of experimentation bids provided for each advertisement within the experimentation pool;
• and
• selecting an advertisement for display, the advertisement for display being selected from the experimentation pool in accordance with the determined probabilities that the advertisement will be selected from the experimentation pool.

A computerized method for facilitating advertisement selection using advancement bids, the method comprising:

• referencing a set of one or more advertisement attributes associated with an advertisement within an auction pool having advertisements associated with satisfactory click rates and advertisements associated with unsatisfactory click rates, the set of one or more advertisement attributes including an impression bid provided by an advertiser that indicates an acceptable amount to pay for one or more displays of the advertisement and an effective impression value that indicates a monetary value associated with a set of one or more impressions of the advertisement;
• for the advertisement, determining if the impression bid or the effective impression value is greater, wherein
• if the impression bid is greater, designating the impression bid for use in an advertisement-selection auction, and
• if the effective impression value is greater, designating the effective impression value for use in the advertisement-selection auction;
• comparing, via a computing device, the designated impression bid or the effective impression bid for the advertisement with impression bids and effective impression bids designated for other advertisements within the auction pool;
• selecting one of the advertisements within the auction pool;
• and
• displaying the selected advertisement.