Multi-dimensional method for optimized delivery of targeted on-line brand advertisements

An advertisement delivery system for delivering targeted on-line advertising to an end user of a computer network system, the advertisement delivery system comprising:

• a network server in the computer network system, the network server configured to define an ad targeting criteria associated with an advertising campaign, the ad targeting criteria having a plurality of dimensions, including audience, context, time, placement and engagement, each dimension having a weighting factor (w) and a plurality of metrics associated therewith;
• a metrics database storing metrics data for the plurality of metrics;
• and
• an end user database storing end user data obtained by the network server based upon engagement of the end user with the computer network system;
• the network server further configured to profile advertisement content available on the computer network system to identify items of advertisement content that are compatible with the ad targeting criteria, and to calculate an effectiveness measurement value for each item of compatible advertisement based upon the end user data and the metrics data content using the network server, wherein the effectiveness measurement value comprises a Prime Target Rank (PTR), the PTR being a positive real number, wherein:
• PTR=w1*A+w2*C+w3*T+w4*P+w5*E(w1+w2+w3+w4+w5=1.0)
• A=Audience (positive real number)
• C=Context (positive real number)
• T=Time (positive real number)
• P=Placement (positive real number)
• E=Engagement (positive real number);
• the network server further configured to select at least one item of compatible advertisement content based on the effectiveness measurement values, and to deliver the selected compatible advertisement content from the network server to the end user.