Method and system for enhancing video games and video game systems
AssigneeGoogle Inc.
InventorDaniel Willis
Life of this patent
Estimating the term…
Abstract
A system making use of video games and data communications external to video games is used to provide advertisements, prizes and other benefits to gamers. The prizes relate to either of real world products and services as well as content for use within the video game environment. During a video game session an advertisement is provided to the gamer. When the gamer interacts with the advertisement the video game software acts to facilitate a transaction between the gamer and the advertiser.
Claims20
A non-transitory storage medium storing instructions which, when executed by a processing device, cause the processing device to perform operations comprising:
- identifying a code associated with a video game in execution on a first system, wherein the code identifies a particular impression of an advertisement in the video game, and wherein the code is indicative of an address for contacting a system remote from the first system;
- providing an impression of the advertisement for presentation within the video game and within a field of view of a video game environment during game play of the video game by a user on the first system, the advertisement comprising advertisement content and the code;
- and
- in response to the code being received at the remote system from a second system different from the first system on which the video game is executed and the advertisement is impressed, enhancing an aspect of game play in the video game and storing data identifying the impression identified by the code as a verified impression.
A method performed by one or more computers, the method comprising:
- identifying a code associated with a video game in execution on a first system, wherein the code identifies a particular impression of an advertisement in the video game, and wherein the code is indicative of an address for contacting a system remote from the first system;
- providing an impression of the advertisement for presentation within the video game and within a field of view of a video game environment during game play of the video game by a user on the first system, the advertisement comprising advertisement content and the code;
- and
- in response to the code being received at the remote system from a second system different from the first system on which the video game is executed and the advertisement is impressed, enhancing an aspect of game play in the video game and storing data identifying the impression identified by the code as a verified impression.
A system comprising one or more computers and one or more storage devices storing instructions that, when executed by the one or more computers, cause the one or more computers to perform operations comprising:
- identifying a code associated with a video game in execution on a first system, wherein the code identifies a particular impression of an advertisement in the video game, and wherein the code is indicative of an address for contacting a system remote from the first system;
- providing an impression of the advertisement for presentation within the video game and within a field of view of a video game environment during game play of the video game by a user on the first system, the advertisement comprising advertisement content and the code;
- and
- in response to the code being received at the remote system from a second system different from the first system on which the video game is executed and the advertisement is impressed, enhancing an aspect of game play in the video game and storing data identifying the impression identified by the code as a verified impression.
Dependencies are inferred from the claim text.