Method and system for electronic distribution of incentives having real-time consumer-based directions

A computer-implemented method of generating incentive information and associated directional information for a user based on user profile information and location information, the method comprising:

• storing, in at least one database that is operatively connected to at least one server, user profile information and information regarding available incentives including redemption location information for the available incentives;
• receiving, at the at least one server, from a user device associated with a user, location information indicating a location and information identifying the user;
• generating, at the at least one server, incentive information relating to at least one available incentive for the user based on user profile information for the user and the received location information;
• determining, at the at least one server, one or more redemption locations at which the at least one available incentive can be redeemed based on stored redemption location information for the at least one available incentive, and inventory information for the one or more redemption locations verifying that a product for which purchase is required to redeem the at least one available incentive is currently in stock;
• generating, at the at least one server, directional information for providing direction to the determined one or more redemption locations based on the location information;
• and
• transmitting, from the at least one server to the user device, the incentive information and the directional information.