Method and system for presenting banners having direct link to user profile information

A method for generating advertisements based on user profile information, the method comprising:

• receiving, at a server, user profile information from a user via a user device in operative communication with the server via a communications link;
• storing the received user profile information in a database;
• receiving location information for the user, the location information comprising a start location and a destination location defining a travel route along which the user is willing to receive advertisements related to providers that are within a specified proximity of a given location along the travel route;
• receiving proximity preference information that includes the specified proximity;
• generating, by the server, at least one advertisement for a particular product or service for the user based on the user profile information, the location information, and the proximity preference information, wherein the at least one advertisement is associated with a provider of the particular product or service that is located within the specified proximity of the given location along the travel route;
• and
• transmitting the at least one advertisement from the server to the user device via the communications link, wherein the at least one advertisement includes a direct selectable link to the user profile information.

A computer-implemented system for generating at least one advertisement relating to a search query, the system comprising:

• at least one server, the at least one server configured to:
• receive a search query from a user regarding a topic of interest to the user;
• generate search results in response to the search query;
• generate at least one advertisement for a particular product or service for the user that is related to one or more of the generated search results, and that is additionally based on user profile information stored for the user and location information that includes a start location and a destination location defining a travel route along which the user is willing to receive advertisements related to providers that are within a specified proximity of a given location along the travel route, and wherein the at least one advertisement is associated with a provider of the particular product or service that is located within the specified proximity of the given location along the travel route;
• generate a display that includes the generated search results and the at least one advertisement for communication to the user, wherein the at least one advertisement includes a direct selectable link to the stored user profile information;
• and
• associate at least one incentive with the at least one advertisement.

A computer-implemented system for generating advertisements based on user profile information and travel route information, the system comprising:

• at least one server, the at least one server configured to:
• receive user profile information for a user;
• receive location information for the user, the location information comprising a start location and a destination location defining a travel route along which the user is willing to receive advertisements related to providers that are within a specified proximity of a given location along the travel route;
• receive proximity preference information that includes:
• (i) the specified proximity and (ii) a distance range specified by a provider that the provider is targeting as a range of advertisement exposure;
• determine that a distance between the given location along the travel route and an identified redemption facility associated with the provider is within both the distance range specified by the provider and the specified proximity;
• generate at least one advertisement for a particular product or service for the user based on the user profile information, the location information, and the determination that the distance between the given location along the travel route and the identified redemption facility associated with the provider is within both the distance range specified by the provider and the specified proximity, wherein the at least one advertisement is associated with the provider of the particular product or service that is located within the specified proximity of the given location along the travel route;
• and
• transmit the at least one advertisement to the user.