Apparatus and method for sending video content to a mobile device

A non-transitory computer-readable medium having stored thereon a plurality of instructions, said plurality of instructions, when executed by a computer, configured to cause the computer to:

• embed a widget in a website, the widget configured to generate a form;
• provide the form when a user visits the website so as to execute the widget, the form comprising a first field to enter a recipient phone number, a send selector, and one or more non-visible fields, the non-visible fields containing a content service provider identifier, and a video URL;
• generate a data packet with the widget when the user selects the send selector, the data packet comprising the recipient phone number, the video URL, and the content service provider identifier;
• send an encoded version of the data packet to the content service provider;
• immediately download, transcode, and store a video related to the video URL when the video is not stored in a database of the content service provider;
• transcode the video into a format adequate for viewing on mobile devices;
• and
• send a plurality of text messages to the recipient phone number, the plurality of text messages comprising a first time user message, a new channel creation message, and the video link message.