Systems and methods for optimizing distribution of advertisement information

A computer-implemented method for optimizing the distribution of advertisement information for a plurality of businesses, comprising:

• receiving call tracking data generated from telephone calls received by each of the plurality of businesses, the call tracking data including geographical information to identify locations from which the telephone calls originated and to associate each telephone call with a particular one of the plurality of businesses that received the call;
• for each of the plurality of businesses, generating a probability density function based on the call tracking data, the probability density function for determining a probability that a telephone call will be received by the business in response to advertisement information delivered to a call location, wherein the probability density function expresses probability as a function of distance between the call location and the business;
• for each of the plurality of businesses, using the probability density function to perform a plurality of simulations that predict calls to be generated in response to a distribution of advertisement information to call locations within a geographic area;
• and
• providing results of the plurality of simulations for use in generating an advertisement distribution plan for the geographic area;
• wherein the steps of the method are performed by one or more processors.

A system for optimizing distribution of advertisement information, comprising:

• one or more processors;
• one or more memory devices;
• a call tracking application stored in the one or more memory devices and executable by the one or more processors, when executed the call tracking application being configured to receive call tracking data generated from a plurality of telephone calls made to a business entity, the call tracking data including geographical information to identify locations from which the plurality of telephone calls originated;
• and
• an optimization engine stored in the one or more memory devices and executable by the one or more processors, when executed the optimization engine being configured to:
• determine a call distribution from the call tracking data that groups the call tracking data based at least in part on distances between the business entity and the locations from which the plurality of telephone calls originated,
• generate a probability density function from the call distribution, the probability density function for determining a probability that a telephone call will be received by the business entity in response to advertisement information delivered to a call location at a distance from the business entity, and
• provide the probability density function for generating an advertisement distribution plan.