US 8,619,952 B2Granted

Displaying phone number on the landing page based on keywords

AssigneeGoogle Inc.

InventorsSurojit Chatterjee, Anshul Kothari, Chen Chen

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Abstract

Various methods, systems, and computer program products are disclosed for determining promotional messages that led to a phone call. The method may include communicating a promotional message, wherein the promotional message is associated with a phone number. The method may include receiving an indication that the promotional message was selected. The method may include receiving a phone call via the phone number, the phone call indicating the phone number that was called. The method may include associating the phone call with the promotional message based on the phone number. The method may include determining that the communicated promotional message led to the phone call based on the associated phone call and promotional message.

Claims25

Dependent claims

A computer-implemented method comprising:

receiving a request to provide a phone number to be included in electronic content of an entity, wherein the phone number is selected from at least a first phone number associated with a promotional message or a default phone number associated with the entity;
determining whether the promotional message was selected by the user prior to an access of the electronic content by accessing data stored in a memory of a user device used by the user, the data defining a predetermined expiration time interval having a fixed duration that commences upon selection of the promotional message by the user;
providing the first phone number when the promotional message was selected by the user and the request to provide a phone number is received within the expiration time interval;
and
providing the default phone number when the promotional message was selected by the user but the request to provide a phone number is not received during the expiration time interval.

2 more elements

A computer-implemented system comprising one or more processors configured to:

communicate a promotional message associated with a phone number to a user device;
receive an indication that the promotional message was selected by a user of the user device;
initiate a predetermined time interval based on receipt of the indication that the promotional message was selected by the user, the predetermined time interval comprising a fixed plural number of days that follow said selection of the promotional message by the user;
receive a phone call via the phone number, the phone call indicating the phone number that was called;
associate the phone call with the promotional message based on the phone number;
and
determine that the communicated promotional message led to the phone call based on the associated phone call, the promotional message, and receipt of the phone call prior to expiration of the predetermined time interval, else determine that the communicated promotional message did not lead to the phone call based on receipt of the phone call after expiration of the predetermined time interval.

4 more elements

Dependencies are inferred from the claim text.