Folding apparatus and method of folding a product

A method of folding a product comprising:

• directing the product along a conveying member at a conveying speed to a folding assembly, the product having a first portion, a second portion, and a fold axis separating the first portion and the second portion,
• transferring at least part of the first portion of the product from the conveying member to a folding assembly while the second portion of the product remains held by the conveying member;
• moving the first portion of the product with the folding assembly in a first rotational direction at a speed that is slower than the conveying speed at which the second portion of the product is being conveyed by the conveying member;
• moving the first portion of the product with the folding assembly in a second, opposite rotational direction by reversing the direction of rotation of the folding assembly;
• and
• transferring the first portion of the product from the folding assembly to the conveying member such that the first portion of the product is in overlying relationship with the second portion and the product is folded generally along the fold axis.