Methods and apparatuses to connect people for real time communications via voice over internet protocol (VOIP)

A non-transitory machine readable media storing instructions, the instructions, when executed by a computing device, causing the computing device to perform a method, the method comprising:

• receiving a search query from a telephonic apparatus, the search query comprising search criterion;
• identifying an advertisement based on the query;
• generating a telephonic reference of a connection provider comprising the search criterion, a telephonic reference of an advertiser of the advertisement, an identification of the advertisement, a timestamp of the query, an identity of the telephonic apparatus, an identification of a user of the telephonic apparatus, a position of the advertisement in a result of a search performed in response to the query, and a price of an advertisement fee offered by the advertiser, wherein the telephonic reference of the connection provider further comprises one of a session initiation protocol uniform resource identifier, a telephone number without an extension, a telephone number with an extension, and a voice over internet protocol user identifier, and wherein the telephonic reference of the connection provider is encrypted;
• providing the advertisement with the telephonic reference of the connection provider to the telephonic apparatus;
• responsive to a user selection of the advertisement at the telephonic apparatus, initiating a telephonic call to the connection provider using the telephonic reference of the connection provider;
• extracting the search criterion and the telephonic reference of the advertiser from the telephonic reference of the connection provider;
• connecting a telephonic call to the advertiser using the telephonic reference of the advertiser;
• and
• associating the telephonic call to the advertiser with the search criterion.

A system, comprising:

• a data communication network configured to:
• receive a search query from a telephonic apparatus;
• identify an advertisement based on the query;
• generate a telephonic reference of a connection provider comprising the search criterion, a telephonic reference of an advertiser of the advertisement, an identification of the advertisement, a timestamp of the query, an identity of the telephonic apparatus, an identification of a user of the telephonic apparatus, a position of the advertisement in a result of a search performed in response to the query, and a price of an advertisement fee offered by the advertiser, wherein the telephonic reference of the connection provider further comprises one of a session initiation protocol uniform resource identifier, a telephone number without an extension, a telephone number with an extension, and a voice over internet protocol user identifier, and wherein the telephonic reference of the connection provider is encrypted;
• provide the advertisement with the telephonic reference of the connection provider to the telephonic apparatus;
• responsive to a user selection of the advertisement at the telephonic apparatus, initiate a telephonic call to the connection provider using the telephonic reference of the connection provider;
• extract the search criterion and the telephonic reference of the advertiser from the telephonic reference of the connection provider;
• connect a telephonic call to the advertiser using the telephonic reference of the advertiser;
• and
• associate the telephonic call to the advertiser with the search criterion.