Method of website optimisation

A computer implemented website optimization system, in which the website optimization system is operable to integrate with a website hosted on a server by applying generic code to the website hosted on the server, that generic code including all code needed to enable the website optimization system to optimize website by altering one or more of:

• data, functions or content assets of web pages in the website, wherein:
• the server resides on a computer;
• for web pages that do not have a unique Universal Resource Locater (URL) string, virtual pages with assigned objects are added to a user interface with a mask in order to reproduce a virtual URL structure to identify a tested web page;
• and
• these virtual pages are identified by code functions that analyze and identify the web page in real-time based on their unique combination of code assets, mappings are created and managed via systems interfaces, thereby removing the need to adjust any source code on the website.

A server hosting a website, the website hosted on the server including generic code applied to the website hosted on the server, that being the only code needed to be applied to a native source code of the website hosted on the server to enable a website optimization system to optimize a website as displayed by a visitor's browser application in communication with the server by altering one or more of:

• data, functions or content assets of web pages in the website as displayed by the visitor's browser application, wherein:
• the server resides on a computer;
• for web pages that do not have a unique Universal Resource Locater (URL) string, virtual pages with assigned objects are added to a user interface with a mask in order to reproduce a virtual URL structure to identify a tested web page;
• and
• these virtual pages are identified by code functions that analyze and identify the web page in real-time based on their unique combination of code assets, mappings are created and managed via systems interfaces, thereby removing the need to adjust any source code on the website.

Computer terminal running a visitor's browser application, the visitor's browser application in communication with a server hosting a website, the website hosted on the server including generic code applied to the website hosted on the server, that being the only code needed to be applied to a native source code of the website hosted on the server to enable a website optimization system to optimize a website as displayed by the visitor's browser application in communication with the server by altering one or more of:

• data, functions or content assets of web pages in the website as displayed by the visitor's browser application, wherein:
• the server resides on a computer;
• for web pages that do not have a unique Universal Resource Locater (URL) string, virtual pages with assigned objects are added to a user interface with a mask in order to reproduce a virtual URL structure to identify a tested web page;
• and
• these virtual pages are identified by code functions that analyze and identify the web page in real-time based on their unique combination of code assets, mappings are created and managed via systems interfaces, thereby removing the need to adjust any source code on the website.