Data segmentation profiles

A mobile communication device comprising:

• a memory for storing profile configuration data for a plurality of profiles,
• wherein the profile configuration data includes profile selection criteria for automatically associating items of user data received on the mobile communication device with respective ones of the plurality of profiles;
• a communication interface for receiving items of user data on the mobile communication device;
• a user interface for receiving items of user data on the mobile communication device;
• a plurality of hardware components of the mobile communication device for originating items of user data;
• and
• a processor for executing instructions, wherein execution of the instructions by the processor configures the mobile communication device to:
• receive, via the user interface, the profile configuration data for the plurality of profiles and configure the mobile device by storing the profile configuration data in the memory;
• receive an item of user data having originated from one of the plurality of hardware components of the mobile communication device;
• identify, on the mobile communication device, a respective one of the plurality of profiles to associate with each item of user data, originated from at least one of the plurality of hardware components, based on the profile selection criteria, wherein the profile selection criteria associate each received item of user data with a profile based on from which hardware component of the plurality of hardware components of the mobile communication device the received item originated;
• store, in the mobile communication device, each received item of user data so as to be associated with the identified respective profile;
• and
• enable access to the received item of user data based upon determining that the received item is of a content type that is shared between profiles, when a profile other than the profile associated with the received item of user data is currently active on the mobile communication device.

A computer program product, comprising at least one non-transitory machine readable medium, and executable code and data embodied in the at least one medium, wherein execution of the code by a programmable processor of the mobile communication device causes the mobile communication device to perform functions in support of automatically associating user data received on the mobile communication device with respective profiles, including functions to:

• receive configuration data for a plurality of profiles, via a user interface, to configure the mobile device by storing the profile configuration data in the mobile communication device, wherein the received profile configuration data includes profile selection criteria for automatically associating user data received on the mobile communication device with respective ones of the plurality of profiles;
• receive an item of user data having originated from one of a plurality of hardware components of the mobile communication device;
• in response to receiving the item of user data on the mobile communication device:
• automatically identify, on the mobile communication device, a profile to associate with the received item of user data based on the profile selection criteria, wherein the profile selection criteria associate the received item of user data with a profile based on from which hardware component of the plurality of hardware components of the mobile communication device the received item originated;
• and
• store, in the mobile communication device, the received item of user data so as to be associated with the identified profile;
• and
• enable access to the received item of user data based upon determining that the received item is of a content type that is shared between profiles, when a profile other than the profile associated with the received item of user data is currently active on the mobile communication device.