Liquid crystal display apparatus

A liquid crystal device comprising a pixel that has a number of subpixels including first, second and third subpixels,

• wherein each of the first, second and third subpixels has a number of regions including first and second regions that are able to have mutually different luminances, and
• wherein the average luminance of the first and second regions of the third subpixel when an input signal indicates that the pixel should represent a first color is substantially equal to that of the first and second regions of the third subpixel when the input signal indicates that the pixel should represent a second color, which is different from the first color, and
• wherein when the input signal indicates that the pixel should represent the first color, the luminances of the first and second regions of the third subpixel are different from each other, and
• wherein when the input signal indicates that the pixel should represent the second color, the luminances of the first and second regions of the third subpixel are substantially equal to each other.

A liquid crystal display device comprising multiple pixels that are arranged in columns and rows to form a matrix pattern,

• wherein the multiple pixels include first, second, third and fourth pixels, which are arranged in this order along either one of the columns or one of the rows, and
• wherein each of the pixels has a number of subpixels including first, second and third subpixels, and
• wherein the average luminance of the respective third subpixels of the first and third pixels when an input signal indicates that each of the first and third pixels should represent a first color is substantially equal to that of the respective third subpixels of the first and third pixels when the input signal indicates that each of the first and third pixels should represent a second color, which is different from the first color, and
• wherein when the input signal indicates that each of the first and third pixels should represent the first color, the luminances of the respective third subpixels of the first and third pixels are different from each other, and
• wherein when the input signal indicates that each of the first and third pixels should represent the second color, the luminances of the respective third subpixels of the first and third pixels are substantially equal to each other.