Display apparatus and method of driving the same

A display apparatus comprising:

• a backlight unit having a plurality of light sources that generates light;
• and
• a display panel that includes a plurality of pixels that controls a transmittance of the light and includes a first area to which light having a first brightness is supplied and a second area to which light having a second brightness lower than the first brightness is supplied,
• wherein each of the pixels comprises at least a white sub-pixel, a white sub-pixel of pixels being arranged in the second area having an area larger than an area of a white sub-pixel of the pixels arranged in the first area.

A method of driving a display apparatus, comprising:

• preparing a display panel including a first area to which a light having a first brightness is supplied and a second area to which a light having a second brightness is supplied;
• setting a compensation value based upon a difference between the first brightness and the second brightness to compensate for a brightness difference between the first area and the second area;
• detecting, among pixel data supplied to pixels arranged in the first area and the second area, position information of the pixel data supplied to the pixels arranged in at least one of the first area and the second area;
• compensating for the pixel data supplied to the pixels arranged in the at least one area;
• and
• providing the compensated pixel data to a data driver to drive the display panel,
• wherein each of the pixels comprises at least a white sub-pixel, a white sub-pixel of pixels being arranged in the second area having an area larger than an area of a white sub-pixel of the pixels arranged in the first area.