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AssigneeGoogle Inc.
InventorsMatthew Cheng-Yu Liu, Shiva Littoo Rajaraman, Jonathan Leigh Goldman
Estimating the term…
The present invention provides methods for determining which ads to present to a user. An embodiment of the method comprises identifying one or more ads, at least one of the identified ads associated with a video. For each identified ad, a first score is calculated. The first score for the identified ad associated with the video is calculated based on one or more metrics representing user interactions associated with viewing the video. In one embodiment, the score for the ad associated with the video will be better (e.g., higher) the more viewers of the video hosting service interact with the associated video, since such interactions thereby indicate a higher over level of viewer interest in the video. One or more of the identified ads are selected to be presented to the user based at least in part on the first score of each of the identified ads. The one or more selected ads are transmitted to a device for presenting to the user.
A computer implemented method for determining which ads to present to a user, the method executed by a computer system and comprising:
A non-transitory computer-readable storage medium storing executable computer program instructions, comprising:
Dependencies are inferred from the claim text.