US 8,572,646 B2Granted

System and method for simultaneous broadcast for personalized messages

AssigneeVisible World, Inc.

InventorsSeth Haberman, Chester L. Schuler, Abeljan van der Burgh, Alex Jansen, Gerrit Niemeijer

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Abstract

A system and method for the simultaneous creation, assembly and transmission of synchronous multiple personalized messages to specific targeted individuals or other entities. The system can send rich media distinctly personalized messages such as commercials to a small or large group of selected individuals through any appropriate distribution media. A personalized message is created based on segmenting a message into multiple slots, and providing different selectable segments for each slot. The multiple segments are then simultaneously broadcasted over multiple data streams to a receiver, wherein the receiver switches between the data streams to assemble the personalized message in a just-in-time fashion. Other data including overlays, animation, frame transitions etc. may also be transmitted and used to assemble the personalized message.

Claims18

Dependent claims

A method for creating a plurality of personalized advertisements to be viewed by an intended audience, comprising:

generating at least one personalized advertisement template comprising a plurality of media slots in an ordered sequence, each of the plurality of media slots being configured to receive one of a plurality of media segments that is an incomplete part of a personalized advertisement, each of the plurality of media segments comprising one of:
an audio segment, a video segment, a graphics segment, a rendering segment, and a segment of last minute information;
simultaneously transmitting a plurality of data streams to a receiving unit, each data stream delivering a different one of said plurality of media segments for said at least one of said plurality of media slots, wherein said plurality of media segments are synchronized to begin and end at substantially the same time;
transmitting a meta information stream to a personalization engine at said receiving unit, said meta information stream including a personalization protocol, content selection data comprising data associated with each of said plurality of media segments and use of said plurality of media segments in said plurality of data streams, and transitional data configured to indicate whether a transition is played when switching between said plurality of media segments, said content selection data including switch times for said plurality of media segments;
retrieving personalization data by the personalization engine from a user profile at the receiving unit;
switching between said plurality of data streams to retrieve and insert at least one of said media segments into each of said media slots using said content selection information and said personalization data;
assembling at the receiving unit a customized broadcast transmission stream as said personalized advertisement;
and
reporting by the personalization engine a record of the customized broadcast transmission stream.

6 more elements

A system for distributing multimedia personalized advertisements, said system comprising:

a transmitted unit that transmits to a receiving unit:
a personalized advertisement template comprising a plurality of media slots in an ordered sequence, each of said plurality of media slots being configured to receive one of a plurality of media segments;
and
a plurality of data streams simultaneously transmitting said plurality of media segments to be inserted into at least one of said media slots as an incomplete part of a personalized advertisement, each of the plurality of media segments comprising one of:
an audio segment, a video segment, a graphics segment, a rendering segment, and a segment of last minute information,
a meta information stream transmitting a personalization protocol, comprising data associated with each of said plurality of media segments and use of said plurality of media segments in said plurality of data streams, and transitional data configured to indicate whether a transition is played when switching between said plurality of media segments, said content selection data including switch times for said plurality of media segments;
and
a personalization engine configured to retrieve personalization data from a user profile at the receiving unit, said personalization engine using said content selection information and said personalization data to switch between said plurality of data streams to retrieve and insert at least one of said media segments into each of said media slots, to assemble at the receiving unit a customized broadcast transmission stream as said personalized advertisement.

5 more elements

Dependencies are inferred from the claim text.

Facts

Application: 09/841,465Filed 24 Apr 2001 · continuation in part
Priority: 7 Apr 2000
Published: US 2002/0013943 A131 Jan 2002
Granted: 29 Oct 2013
Term ends: Not estimatedThe source records don’t support an estimate.

Classification23 codes

H04N 21/4882
Data services, e.g. news ticker: for displaying messages, e.g. warnings, reminders
G11B 27/031
Editing, e.g. varying the order of information signals recorded on, or reproduced from, record carriers: electronic editing of digitised analogue…
H04N 7/088
With signal insertion during the vertical blanking interval only: the inserted signal being digital
H04N 7/173
Analogue secrecy systems; Analogue subscription systems: with two-way working, e.g. subscriber sending a programme selection signal

Family

Application09/545,015Parent of this continuation-in-part · filed 7 Apr 2000
Application60/236,990Us provisional application · filed 29 Sep 2000
US 2002/0013943 A1Pre-grant publication · published 31 Jan 2002
US 8,006,261 B1Related patent
US 8,572,646 B2This patent

From the US filing history. Foreign family members aren’t listed.