# US 8,572,112 B2 · Syndicating search queries using web advertising > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 8,572,112 B2 - Document ID: US8572112B2 - Status: Granted - Kind: B2 - Application number: 12/165,089 - Filed: 2008-06-30 - Published: 2009-05-07 - Granted: 2013-10-29 - Earliest claimed: 2007-11-02 - Assignees: Microsoft Corporation - Applicants: Hugh Evan Williams; Kenneth Alan Moss - Inventors: Hugh Evan Williams; Kenneth Alan Moss - Web page: https://patentgrep.com/patent/US8572112B2 ## CPC - G06Q 30/0277: {Online advertisement} - G06F 16/9535: Search customisation based on user profiles and personalisation - G06F 16/9538: Presentation of query results - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR - G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N) ## Abstract Displaying potential search-engine queries in a portion (e.g., a portion allocated for a web advertisement or within an inline frame) of a web page along with the content of the web page is described herein. The potential search-engine queries are determine by first analyzing either the underlying content of the web page (or other web pages) or searching various historic user metrics. Once determined, the potential search-engine queries are displayed within the portion of the web page along with the content of the web page. When a user selects one of the displayed potential search-engine queries, a query is sent to a search engine requesting web content relevant to the selected potential search-engine query. ## Claims ### Claim 1 A computer-storage device storing computer-executable instructions that, when executed by a computing device, facilitate a method of providing one or more suggested search-engine queries related to content of a web page that is requested, the method comprising: retrieving the web page in response to a request from a client computing device to provide the web page, wherein the web page is configured to present an advertisement in an advertisement frame; identifying a suggested search-engine query to be provided together with the web page, wherein identifying the suggested search-engine query includes identifying one or more hyperlinks included on the web page, analyzing historical user metrics, or a combination thereof; creating a web-page element that includes a hyperlink that, when selected, communicates the suggested search-engine query to a search-engine server, wherein the suggested search-engine query includes a search term derived from the one or more hyperlinks or the historical user metrics; inserting the web-page element in the advertisement frame instead of the advertisement to syndicate the request to the search-engine server by way of the advertisement frame; and providing to the client computing device the web page, which includes both the web-page element having the hyperlink and the content combined together in a same web page, thereby providing the suggested search-engine query comprised of the search term. ### Claim 2 (depends on 1) The computer-storage device of claim 1, wherein the method further comprises determining that the web page includes one or more inline frames (iFrames). ### Claim 3 (depends on 1) The computer-storage device of claim 1, wherein the method further comprises determining that the web page includes a banner ad or a pop-up advertisement. ### Claim 4 (depends on 1) The computer-storage device of claim 1, wherein the method further comprises determining that the web page includes at least one sponsored-search result. ### Claim 5 (depends on 1) The computer-storage device of claim 1, wherein the method further comprises querying one or more click logs to identify other suggested search-engine queries. ### Claim 6 (depends on 1) The computer-storage device of claim 1, wherein the method further comprises querying a database storing one or more SmartTags associated with one or more web pages. ### Claim 7 (depends on 1) The computer-storage device of claim 1, wherein the method further comprises analyzing historical user metrics to identify other suggested search-engine queries. ### Claim 8 (depends on 1) The computer-storage device of claim 1, wherein historical user metrics include at least one of a plurality of historical user keywords, traffic information, user-profile data, and toolbar information. ### Claim 9 (depends on 1) The computer-storage device of claim 1, wherein other suggested search-engine queries are determined by analyzing one or more weights assigned to one or more SmartTags. ### Claim 10 A method for providing to a client computing device a suggested search-engine query related to content of a web page, the method comprising: receiving a request to provide the web page to the client computing device; determining that the web page includes a frame configured to present ancillary content that is secondary to the content of the web page, identifying a suggested search-engine query to be provided together with the web page, wherein identifying the suggested search-engine query includes identifying one or more hyperlinks included in the web page, querying a set of historically requested web information to identify a subject matter, or a combination thereof; creating a web-page element that includes a hyperlink that, when selected, communicates the suggested search-engine query to a search-engine server, wherein the suggested search-engine query comprises a search term derived from the one or more hyperlinks or the subject matter; transforming the frame to include the web-page element instead of the ancillary content to add to the webpage the request to the search-engine server; and providing to the client computing device the web page, which includes both the web-page element having the hyperlink and the content combined together in a same webpage, thereby providing the suggested search-engine query comprising the search term. ### Claim 11 (depends on 10) The method of claim 10, wherein the ancillary content comprises a web advertisement ### Claim 12 (depends on 10) The method of claim 10, wherein the frame comprises one or more inline frames (iFrames). ### Claim 13 (depends on 10) The method of claim 10, wherein the set of historically requested web information includes user keywords, traffic information, toolbar information, or a combination thereof. ### Claim 14 A computer-storage device storing computer-executable instructions that, when executed by a computing device, facilitate a method of providing one or more suggested search-engine queries related to content of a web page that is requested, the method comprising: retrieving the web page in response to a request from a client computing device to provide the web page, wherein the web page is configured to present an advertisement in an advertisement frame, and wherein the request is associated with a user having a user profile; identifying a suggested search-engine query to be provided together with the web page, wherein identifying the suggested search-engine query includes identifying one or more hyperlinks included in the web page, analyzing historical user metrics, or a combination thereof; creating a web-page element that includes a hyperlink that, when selected, communicates the suggested search-engine query to a search-engine server, wherein the suggested search-engine query comprises a search term derived from the one or more hyperlinks or the historical user metrics; inserting the web-page element in the advertisement frame instead of the advertisement to syndicate the request to the search-engine server by way of the advertisement frame; and providing to the client computing device the web page, which includes both the web-page element having the hyperlink and the content combined together in a same web page, thereby providing the suggested search-engine query comprised of the search term.