Method and apparatus for efficiently responding to electronic requests for quote

An apparatus comprising:

• a processor;
• and
• a medium comprising code stored therein code stored therein and executable by a processor to automatically generate an electronic request for quote (RFQ) in response to an electronic RFQ generation request, wherein the code to automatically generate the electronic RFQ comprises code for:
• receiving electronic product selection data representing one or more selected products and a quantity for each selected product to be included in the RFQ, wherein each of the products are offered via one or more web pages generated by a second computer system;
• receiving an electronic RFQ generation request with the first computer system from a user of a client computer system to automatically generate said electronic RFQ, wherein the RFQ generation request includes product selection data indicating a selection of one or more products by the user and the RFQ generation request is received in response to selection by the user of an electronically selectable user interface component provided to the client computer system by the second computer system to allow the user to request generation of the electronic RFQ generation request;
• and
• in response to the electronic RFQ generation request, executing code in the first computer system to cause the first computer system to:
• process the product selection data;
• process the electronic RFQ generation request;
• access a database that includes user profile data and user RFQ fulfillment related preference data;
• automatically generate an electronic RFQ associated with the selected one or more products in accordance with the product selection data, the user profile data, and the user RFQ fulfillment related data;
• automatically select one or more merchants to receive the RFQ;
• and
• sending the automatically generated RFQ to the selected one or more merchants.