Dynamic integration and linear presentation of advertising content and media content

A system for dynamic integration and linear presentation of advertising content and media content, the system comprising:

• a server computing device configured to:
• receive a request for media content from a remote computing device;
• combine the requested media content and advertising content to provide an interactive advertising unit, wherein the interactive advertising unit comprises:
• a first content layer including the requested media content and a media player;
• a second content layer including the advertising content;
• and
• an integration module for coordinating interaction between the first and second content layers, wherein the coordinating includes one or more of:
• managing the spatial presentation of the requested media content and the advertising content including positioning the advertising content to cover at least a portion of a display window of the media player;
• synchronizing the temporal presentation of the requested media content and the advertising content including displaying a visual transition from the advertising content to the media content in response to user input before playback of the advertising content is finished, wherein the visual transition includes a graphical representation of an advertised product;
• and
• controlling the presentation priority of the requested media content and the advertising content;
• and
• transmit the interactive advertising unit for presentation on the remote computing device, wherein the advertising content is presented before the requested media content.

A computer program product, tangibly embodied in a non-transitory computer readable storage medium, dynamic integration and linear presentation of advertising content and media content, the computer program product including instructions operable to configure a data processing apparatus to:

• receive a request for media content from a remote computing device;
• combine the requested media content and advertising content to provide an interactive advertising unit, wherein the interactive advertising unit comprises:
• a first content layer including the requested media content and a media player;
• a second content layer including the advertising content;
• and
• an integration module for coordinating interaction between the first and second content layers, wherein the coordinating includes one or more of:
• managing the spatial presentation of the requested media content and the advertising content including positioning the advertising content to cover at least a portion of a display window of the media player;
• synchronizing the temporal presentation of the requested media content and the advertising content including displaying a visual transition from the advertising content to the media content in response to user input before playback of the advertising content is finished, wherein the visual transition includes a graphical representation of an advertised product;
• and
• controlling the presentation priority of the requested media content and the advertising content;
• and
• transmit the interactive advertising unit for presentation on the remote computing device, wherein the advertising content is presented before the requested media content.