Advertisements driven by user

A computer memory device storing computer-executable instructions that, when executed, perform a method for providing online advertising, the method comprising:

• intercepting, by a reception module, a search query that is received from a client computing device and that is bound for a search engine, wherein the search query includes a keyword;
• determining, by the reception module, whether the search query includes a designated format;
• if the search query does not include the designated format, routing, by the reception module, the search query to the search engine;
• and
• if the search query does include the designated format:
• routing, by the reception module, the search query to a reference module;
• accessing, by the reference module, a one-to-one mapping that associates the keyword with an Internet protocol (IP) address of an advertisement provider;
• identifying, by the reference module, the IP address of the advertiser in the mapping by referencing the keyword;
• and
• sending, by a direction module, an advertisement request to the IP address of the advertiser, the advertisement request requesting that the advertiser transmit an advertisement to the client computing device.

A computer-implemented method for providing online advertising, the method comprising:

• intercepting, by a reception module, a search query that is received from a client computing device and that is bound for a search engine, wherein the search query includes a keyword;
• determining, by the reception module, whether the search query includes a designated format;
• if the search query does not include the designated format, routing, by the reception module, the search query to the search engine;
• and
• if the search query does include the designated format:
• routing, by the reception module, the search query to a reference module;
• accessing, by the reference module, a one-to-one mapping that is stored on a computer memory device and that associates the keyword with an Internet protocol (IP) address of an advertisement provider;
• identifying, by the reference module, the IP address of the advertiser in the mapping by referencing the keyword;
• translating by a processor the search query into an advertisement request that is to be sent to the advertiser;
• and
• sending, by a direction module, the advertisement request to the IP address of the advertiser, the advertisement request requesting that the advertiser transmit an advertisement to the client computing device.