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US 8,559,316 B2Granted
Method and system to apply treatments to different channels
AssigneeBank of America Corporation
InventorKurt Newman
Life of this patent
Estimating the term…
Abstract
A method to apply different treatments may include defining at least one treatment and selecting at least one channel. The method further may include applying the at least one treatment to the at least one selected channel.
Claims41
A method to apply different treatments, comprising:
- defining a plurality of different treatments, each of the plurality of different treatments being different from each other;
- selecting a plurality of different channels, each of the plurality of different channels being different from each other, and wherein each of the channels comprises a specific medium of communication, at least one medium of communication comprising a non-webpage medium;
- applying, by a computing device, the plurality of different treatments to the plurality of different selected channels such that each different selected channel has a different treatment applied thereto and associated therewith so as to evaluate the impact that each different treatment has to each different, selected channel;
- defining at least one matrix, each matrix comprising a plurality of test groups wherein each test group includes a plurality of test cells, wherein each test cell includes at least one control point and at least one treatment associated with each control point;
- and
- defining a transition from the at least one matrix to a new matrix, wherein the defining a transition to a new matrix comprises:
- selecting, by the computing device, a percentage of each test group in a previous matrix to be associated with each test group in the new matrix;
- and
- selecting, by the computing device, a mapping path for each test group in the previous at least one matrix.
6 more elements
A method to apply different treatments, comprising:
- accessing historical data related to treatments from a data source;
- evaluating, by a computing device, a margin of success or failure of a plurality of different treatments applied to different segments via different channels so as to evaluate the impact that each different treatment has to each different channel, wherein each of the plurality of different treatments are different from each other, wherein the different channels comprise a plurality of different channels, each of the plurality of different channels being different from each other, and wherein each of the plurality of different channels comprises a specific medium of communication;
- and
- adjusting practices or operations based on results of the evaluation;
- defining at least one matrix, each matrix comprising a plurality of test groups wherein each test group includes a plurality of test cells, wherein each test cell includes at least one control point and at least one treatment associated with each control point;
- and
- defining a transition from the at least one matrix to a new matrix, wherein the defining a transition to a new matrix comprises:
- selecting, by the computing device, a percentage of each test group in a previous matrix to be associated with each test group in the new matrix;
- and
- selecting, by the computing device, a mapping path for each test group in the at least one matrix.
7 more elements
A system to apply different treatments, comprising:
- a server;
- and
- a test control system operating on the server to apply a plurality of treatments to a plurality of different channels,
- wherein each of the plurality of treatments are different from each other,
- wherein each channel chosen from the plurality of different channels comprises a specific medium of communication, and
- wherein the plurality of different treatments are applied to each chosen channel so as to evaluate the impact that each different treatment has on the chosen channels;
- defining at least one matrix, each matrix comprising a plurality of test groups wherein each test group includes a plurality of test cells, wherein each test cell includes at least one control point and at least one treatment associated with each control point;
- and
- defining a transition from the at least one matrix to a new matrix, wherein the defining a transition to a new matrix comprises:
- selecting a percentage of each test group in a previous matrix to be associated with each test group in the new matrix;
- and
- selecting a mapping path for each test group in the at least one matrix.
9 more elements
A non-transitory computer-readable medium having computer-executable instructions for performing a method when executed on a computer, the method comprising:
- defining a plurality of different treatments, each of the plurality of different treatments being different from each other;
- selecting a plurality of different channels, each of the plurality of different channels being different from each other, and wherein each of the channels comprises a specific medium of communication, at least one medium of communication comprising a non-webpage medium;
- applying the plurality of different treatments to the plurality of different selected channels such that each different selected channel has a different treatment applied thereto and associated therewith so as to evaluate the impact that each different treatment has to each different, selected channel;
- defining at least one matrix, each matrix comprising a plurality of test groups wherein each test group includes a plurality of test cells, wherein each test cell includes at least one control point and at least one treatment associated with each control point;
- and
- defining a transition from one matrix to a new matrix, wherein the defining a transition to a new matrix comprises:
- selecting a percentage of each test group in a previous matrix to be associated with each test group in the new matrix;
- and
- selecting a mapping path for each test group in the previous matrix.
6 more elements
Dependencies are inferred from the claim text.