System and method for location-based reminders on a mobile device

A system for storing and triggering location-based reminders comprising:

• a location database to store a plurality of different locations including event facilities, points of interest, and one or more personal locations specified by an end user, the location database associating each of the different locations with a Global Positioning System (GPS) location or range of GPS locations;
• a location-based reminder application to receive user input related to one or more location-based reminders, each location-based reminder associating a particular location from the location database with reminder data input by the user, wherein the location-based reminder application comprises logic for generating an SMS message containing the reminder data, wherein the location-based reminder application comprises a graphical user interface (GUI) comprising:
• a first field for receiving the reminder data input by a user;
• a second field for specifying a location within which the location-based application is to trigger the reminder;
• and
• a third field for specifying an event during which the location-based application is to trigger the reminder, the event comprising a specific location, date and time;
• and
• wherein, in response to detecting the user's mobile device arriving within a particular location associated with the reminder data, the location-based reminder application triggering the reminder using a visual and/or audible notification on the user's mobile device.