Plastic container having sidewall ribs with varying depth

A container comprising:

• a base;
• a grip portion connected to the base through a constant depth base rib and defining a grip portion perimeter that is substantially perpendicular to a central axis;
• a label panel portion connected to the grip portion and defining a label portion perimeter that is substantially perpendicular to the central axis;
• a bell with an obtuse angle as measured from the central axis to a wall of the bell of at least 120 degrees, the bell connected to the label panel portion through a shoulder and leading upward and radially inward to a finish connected to the bell, the finish adapted to receive a closure;
• a plurality of angulating and varying depth grip ribs positioned substantially along the grip portion perimeter, wherein each angulating and varying depth grip rib comprises a plurality of shallow sections, a plurality of middle sections, and a plurality of deep sections;
• and
• a plurality of varying depth label ribs positioned substantially along the label portion perimeter, wherein each varying depth label rib comprises a plurality of shallow sections, a plurality of middle sections, and a plurality of deep sections;
• wherein the shallow sections of the angulating and varying depth grip ribs have a rib depth less than a rib depth of the middle sections of the angulating and varying depth grip ribs, and the deep sections of the angulating and varying depth grip ribs have a rib depth greater than the rib depth of the middle sections of the angulating and varying depth grip ribs;
• wherein the shallow sections of the varying depth label ribs have a rib depth less than a rib depth of the middle sections of the varying depth label ribs, and the deep sections of the varying depth label ribs have a rib depth greater than the rib depth of the middle sections of the varying depth label ribs;
• wherein the shallow sections of the angulating and varying depth grip ribs substantially vertically line up along the central axis and form a first plurality of recessed columns;
• wherein the shallow sections of the varying depth label ribs substantially vertically line up along the central axis and form a second plurality of recessed columns;
• and
• whereby the first and second pluralities of recessed columns are configured to resist at least one of bending, leaning, crumbling, or stretching, and the pluralities of deep sections of the plurality of angulating and varying depth grip ribs and the plurality of varying depth label ribs are configured to provide hoop strength.