System and method for targeting advertisements or other information using user geographical information

A system for serving information items to a user in connection with an electronic message, comprising:

• memory;
• one or more processors;
• and
• at least one program, stored in the memory and executed by the one or more processors, the at least one program further including:
• instructions for responding to a request from a client for an electronic message associated with a client messaging application and associated with a user account for storing electronic messages, including:
• instructions for identifying user geographical information obtained from the request from the client for an electronic message;
• instructions for identifying one or more electronic messages in response to the client request;
• instructions for associating the identified electronic messages with message content information comprising one or more concepts or categories based on content of the electronic messages;
• instructions for identifying a first set of information items, including a respective item identified based on both the user geographical information and the message content information associated with the one or more electronic messages;
• and
• instructions for sending the electronic message and the first set of information items to the client for concurrent display of the electronic message and at least a subset of the first set of information items at the client.

A non-transitory computer readable storage medium storing one or more programs for execution by one of more processors of a computer system, the one or more programs comprising:

• instructions for responding to a request from a client for an electronic message associated with a client messaging application and associated with a user account for storing electronic messages, including:
• instructions for identifying user geographical information obtained from the request from the client for an electronic message;
• instructions for identifying one or more electronic messages in response to the client request;
• instructions for associating the identified electronic messages with message content information comprising one or more concepts or categories based on content of the electronic messages;
• instructions for identifying a first set of information items, including a respective item identified based on both the user geographical information and the message content information associated with the one or more electronic messages;
• and
• instructions for sending the electronic message and the first set of information items to the client for concurrent display of the electronic message and at least a subset of the first set of information items at the client.