System and method for monitoring and analyzing internet traffic

A system, comprising:

• a data storage storing traffic information for a plurality of visitors to a web site;
• one or more server computers in data communication with the data storage, the one or more server computers including application code and a reporting engine, wherein:
• the application code comprises instructions that cause a client device to:
• generate a report interface to display the web site traffic data, the report interface including a navigation frame and a report frame in a browser, wherein:
• the navigation frame displays navigation menus, each selectable and associated with a report that is different from each report associated with each other navigation menu, and the report request is for one of the reports, and wherein a selection of a navigation menu further causes the client device to generate a report request for the report with which the navigation menu is associated;
• and
• the report frame displays web site traffic data of the report requested by the report request;
• time the display of the web site traffic data;
• periodically request updated web site traffic data according to the time of the display;
• and
• update the report frame with the updated web site traffic data;
• and
• the reporting engine is configured to generate the web site traffic data and the updated web site traffic data;
• wherein the reporting engine is configured to generate the web site traffic data and the updated web site traffic data in the form an image that depicts web site traffic parameters and updated web site traffic parameter, wherein at least a portion of the image depicts web site traffic parameters previously displayed in the report frame, and at least another portion of the image depicts web site traffic parameters not previously displayed in the report frame.

A computer-implemented method performed by a computer device, comprising:

• sending a report request to a server for a report related to web site traffic;
• in response to the report request, receiving from the server web site traffic data;
• generate a report interface to display the web site traffic data, the report interface including a navigation frame and a report frame in a browser, wherein:
• the navigation frame displays navigation menus, each selectable and associated with a report that is different from each report associated with each other navigation menu, and the report request is for one of the reports, and wherein a selection of a navigation menu further causes the client device to generate a report request for the report with which the navigation menu is associated;
• and
• the report frame displays web site traffic data of the report requested by the report request;
• timing the display of the web site traffic data;
• periodically requesting, from the server, updated web site traffic data according to the time of the display;
• receiving from the server the updated web site traffic data in response to the periodic requests for updated web site traffic data;
• and
• updating the report with the updated web site traffic data received from the server in response to the periodic requests;
• wherein:
• receiving from the server the updated web site traffic data in response to the periodic requests for updated web site traffic data comprises receiving an image that graphically depicts updated web site traffic parameters;
• and
• updating the report with the updated web site traffic data received from the server in response to the periodic requests comprises displaying in the report frame the image that graphically depicts updated web site traffic parameters;
• and
• at least a portion of the image depicts web site traffic parameters previously displayed in the report frame, and at least another portion of the image depicts web site traffic parameters not previously displayed in the report frame.

A computer readable storage device storing instructions that cause a client device to perform operations comprising:

• sending a report request to a server for a report related to web site traffic;
• in response to the report request, receiving from the server web site traffic data;
• generate a report interface to display the web site traffic data, the report interface including a navigation frame and a report frame in a browser, wherein:
• the navigation frame displays navigation menus, each selectable and associated with a report that is different from each report associated with each other navigation menu, and the report request is for one of the reports, and wherein a selection of a navigation menu further causes the client device to generate a report request for the report with which the navigation menu is associated;
• and
• the report frame displays web site traffic data of the report requested by the report request;
• timing the display of the web site traffic data;
• periodically requesting, from the server, updated web site traffic data according to the time of the display;
• receiving from the server the updated web site traffic data in response to the periodic requests for updated web site traffic data;
• and
• updating the report with the updated web site traffic data received from the server in response to the periodic requests;
• wherein:
• receiving from the server the updated web site traffic data in response to the periodic requests for updated web site traffic data comprises receiving an image that graphically depicts updated web site traffic parameters;
• and
• updating the report with the updated web site traffic data received from the server in response to the periodic requests comprises displaying in the report frame the image that graphically depicts updated web site traffic parameters;
• and
• at least a portion of the image depicts web site traffic parameters previously displayed in the report frame, and at least another portion of the image depicts web site traffic parameters not previously displayed in the report frame.