Payment system for transactions benefitting charities

A system comprising:

• a payment system that receives a query from an organization that is seeking charitable contributions the query including an identification of a first merchant to sponsor a charity event, approaches the first merchant including providing the first merchant with details associated with the charity event including information related to a structure of a proposed promotion and provides feedback to the organization notifying them of the acceptance of the event;
• a mobile device configured to receive from a user an indication to initiate a payment transaction using a payment system;
• and
• wherein the payment system is configured to receive current location information from the mobile device associated with the user, and provide a list of merchants that are in an immediate proximity to the user based on the current location information including the first merchant wherein each merchant is a sponsor of a promotion for the benefit of an entity;
• wherein the mobile device is configured to receive the list and provide a selection to the payment system;
• wherein the payment system is configured to receive a selection of the first merchant and process transactions from members of the payment system during the charity event including presenting information about the first merchant and the charity event in response to receiving the indication to initiate a payment transaction using the payment system when a user is in proximity to a physical location associated with the first merchant and credit the first merchant for the transaction less a promotion amount and credit the organization the promotion amount in accordance with terms of the promotion.