Mobile advertisement and marketing integration with business process and workflow systems

A method for integrating mobile communications advertising with business processes, the method comprising:

• creating a campaign using a mobile advertising content delivery platform, the platform including a marketplace component used to create the campaign including a set of messages for containing advertising content to be transmitted to subscribers of a telecommunications network the mobile advertising content delivery platform further including an ad engine that transmits the messages of the campaign, wherein the mobile advertising content delivery platform also manages, monitors, and evaluates the campaign;
• exposing the functions of creating, approving, managing, monitoring and evaluating via a set of web services;
• registering a workflow process system with the mobile advertising content delivery platform;
• assigning a role to the workflow process system, the role defining access to the mobile advertising content delivery platform;
• accessing, via the workflow process system, the exposed functions;
• incorporating the exposed functions into an existing business process of the workflow process system by creating an process instance that automates the exposed functions.

A non-transitory computer-readable storage medium storing a set of instructions for integrating mobile communications advertising with business processes, said instructions, when executed by one or more processors, causing the one or more processors to perform the steps comprising:

• creating a campaign using a mobile advertising content delivery platform, the platform including a marketplace component used to create the campaign including a set of messages for containing advertising content to be transmitted to subscribers of a telecommunications network the mobile advertising content delivery platform further including an ad engine that transmits the messages of the campaign, wherein the mobile advertising content delivery platform also manages, monitors, and evaluates the campaign;
• exposing the functions of creating, approving, managing, monitoring and evaluating via a set of web services;
• registering a workflow process system with the mobile advertising content delivery platform;
• assigning a role to the workflow process system, the role defining access to the mobile advertising content delivery platform;
• accessing, via the workflow process system, the exposed functions;
• incorporating the exposed functions into an existing business process of the workflow process system by creating an process instance that automats the exposed functions.