Integrating embedded links with call center operation

A system for responding to an activation of an embedded electronic link associated with a good or service, the system comprising:

• memory used by a distributor of electronic reading material;
• and
• one or more computer processors used by the distributor and configured to:
• store contact information for a subscriber of the distributor in the memory;
• offer a particular instance of electronic reading material received by the distributor to the subscriber, the particular instance of electronic reading material comprising the embedded electronic link associated with an advertisement for the good or service and data encoded in the embedded electronic link associated with a calling campaign;
• download the particular instance of electronic reading material to a proprietary reading device provided by the distributor and used by the subscriber to view the particular instance of electronic reading material;
• receive a first communication sent by the proprietary reading device in response to the subscriber activating the embedded electronic link published in the particular instance of electronic reading material displayed on the proprietary reading device, the first communication comprising at least a portion of the data encoded in the embedded electronic link;
• query the memory based on the portion of the data encoded in the embedded electronic link to determine the calling campaign;
• query the memory based on the first communication to obtain the contact information for the subscriber;
• and
• after determining the calling campaign and obtaining the contact information, cause a second communication to be sent to a call center, wherein the call center is associated with the calling campaign and the second communication provides the contact information to the call center to facilitate the call center sending the subscriber a subsequent communication to provide information on the good or service.

A non-transitory computer-readable medium having instructions stored thereon for responding to an activation of an embedded electronic link associated with a good or service, wherein when the instructions are executed by one or more computer processors used by a distributor of electronic reading material cause the one or more computer processors to:

• store contact information for a subscriber of the distributor in memory used by the distributor;
• offer a particular instance of electronic reading material received by the distributor to the subscriber, the particular instance of electronic reading material comprising the embedded electronic link associated with an advertisement for the good or service and data encoded in the embedded electronic link associated with a calling campaign;
• download the particular instance of electronic reading material to a proprietary reading device provided by the distributor and used by the subscriber to view the particular instance of electronic reading material;
• receive a first communication sent by the proprietary reading device in response to the subscriber activating the embedded electronic link published in the particular instance of electronic reading material displayed on the proprietary reading device, the first communication comprising at least a portion of the data encoded in the embedded electronic link;
• query the memory based on the portion of the data encoded in the embedded electronic link to determine the calling campaign;
• query the memory based on the first communication to obtain contact information for the subscriber;
• and
• after determining the calling campaign and obtaining the contact information, cause a second communication to be sent to a call center, wherein the call center is associated with the calling campaign and the second communication provides the contact information to the call center to facilitate the call center sending the subscriber a subsequent communication to provide information on the good or service.