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US 8,527,906 B2Granted
Systems and methods for immersive advertising
AssigneeUbiquity Broadcasting Corporation
InventorsConnie Jordan, Christopher Carmichael, Gregory Crotty
Life of this patent
Estimating the term…
Abstract
The invention is directed to systems and Methods for immersive advertising on a wide area network, such as the Internet or World Wide Web. Immersive advertisements are customized presentations developed and imbedded within the body of web content. They can take the form of non-static images imbedded within a configurable primary image model or they can be a non-configurable, highly stylized, and animated component imbedded within the content of a web page.
Claims30
A computer system, comprising:
- a computer which reads a primary model which represents a three dimensional version of an item which is controllable to allow viewing the item in three dimensions, and which also reads at least one filling part image for said primary model which shows an image of an item that is viewable separately from said primary model, wherein said computer uses said filling part image to fill in areas within said primary model to change said primary model to include said item, and where said primary model is viewable without said image of said item, and is also viewable with said filling part filled in to said primary model in a way that changes the look of the primary model;
- wherein said computer system accepts inputs from a remote control area, and where said inputs control viewing the item from a plurality of different perspectives and which inputs select one of multiple filling parts to change the look of the primary model and also select at least one parameter for the item, where said parameter includes at least a color of the item, and responsive to said accepting the selection of a color, said system changes the look of the item to match a selected color.
A method, comprising:
- using a computer to combine a primary model which represents a three dimensional version of an item which is controllable to allow viewing the item in three dimensions with at least one filling part image for said primary model where said at least one filling part image shows an image of an item that is viewable separately from said primary model, wherein said computer uses said filling part image to fill in areas within said primary model to change said primary model to include said item, and where said primary model is viewable without said image of said item, and is also viewable with said filling part filled in to said primary model in a way that changes the look of the primary model;
- receiving at least one input over a channel, said at least one input having multiple selections, and where said multiple selections control viewing the item from each of a plurality of different perspectives;
- based on a first selection at a first time, viewing said item from a first perspective;
- based on a second selection at a second time, viewing said item from a second perspective different than the first perspective;
- based on a third of said inputs, selecting at least one parameter for the item, where said parameter includes at least a color of the item;
- based on a fourth of said inputs, selecting one of multiple filling part images to change the look of the primary model;
- and
- responsive to accepting the selection of the color and of said one of multiple filling part images, viewing said item in a color to match the selected color to have said part which includes a selected filling part image in said area in place of said area in said primary model.
5 more elements
A method, comprising:
- using a computer to combine a primary model which represents a three dimensional version of an item which is controllable to allow viewing the item in three dimensions with at least one filling part image for said primary model where said at least one filling part image shows an image of an item that is viewable separately from said primary model, said using comprising directing said computer to use said at least one filling part image to fill in at least one respective area within said primary model to form a filling part image modified item;
- receiving at least one input over a channel, said at least one input having multiple selections, and where said multiple selections control viewing the a filling part image modified item from each of a plurality of different perspectives;
- based on a first selection at a first time, viewing said filling part image modified item from a first perspective;
- based on a second selection at a second time, viewing said filling part image modified -item from a second perspective different than the first perspective;
- and
- based on another of said inputs, directing an action of at least one virtual actor who interacts with said filling part image modified item.
3 more elements
Dependencies are inferred from the claim text.