Method and apparatus for advertising service in personalized manner in next-generation communication network

An apparatus for advertising a new service, the apparatus comprising:

• a subscriber terminal information processing unit stored in a memory and executed by a processor storing subscription information, which comprises service profiles set by a plurality of subscriber terminals, in a subscriber terminal information storage unit;
• a mapping unit stored in the memory and executed by the processor receiving new service registration information, which indicates that a new service has been registered, from a service registration server and mapping the received new service registration information to the service profiles included in the subscription information of the subscriber terminals, and identifying service profiles for the new registration service via the subscriber terminals, the subscription information being stored in the subscriber terminal information storage unit;
• a subscription state checking unit stored in the memory and executed by the processor selecting a subscriber terminal based on the profiles which is related to the new service registration information and checking whether the selected subscriber terminal is subscribed to a new service notification event;
• and
• a new service advertising information providing unit stored in the memory and executed by the processor sending advertising information of personalized service, which is related to the set service profiles and the new service registration information, to the selected subscriber terminal with reference to subscription information of the selected subscriber terminal when the subscription state checking unit determines that the selected subscriber terminal is subscribed to the new service notification event,
• wherein service profiles comprise a plurality of categories related to subscribers' interest relating situations, preferences, and dispositions, and the service profiles are grouped by similar category by the subscriber terminals and stored accordingly in the subscriber terminal information storage unit.