Managed rich media system and method

An automated method of securing a rich media content library system on a computer system comprising the steps of:

• receiving first level and second level of rich media content at a first computer system, wherein
• the first level of rich media content is related to a first aspect of the product and created by a first source, and
• the second level of rich media content is related to a second aspect of the product, and is created and customized by a second source in connection with the first aspect of the product;
• encoding the first and the second levels of rich media content into a plurality of computer readable data formats optimized based on at least one factor;
• automatically stitching together the encoded first and second levels of rich media content in each of the plurality of computer readable data formats, customized in accordance with one or more of at least one schema, to create corresponding rich media message in different versions each of which is compatible with a recipient computer system, wherein the rich media message characterizes the product in terms of both the first and second aspects of the product in a seamless manner;
• linking the rich media message to a web page accessible to at least one recipient computer system;
• encrypting a uniform resource locator associated with the web page;
• receiving a request related to the product from one of the at least one recipient computer system in proximity with the second source;
• selecting, a version of the rich media message that is appropriate for the recipient computer system;
• and
• transmitting the selected version of the rich media message to the recipient computer system in response to the request.