Content enrichment using unified system of unique identifiers

A server for use in a system that receives primary content from a plurality of sources, and delivers content to a plurality of subscribers for further distribution to end users, the server comprising:

• circuitry configured to receive a message including a primary content alias, the primary content alias associated with a primary content element being delivered by a subscriber;
• an initial match module configured to:
• match each of a plurality of primary content items received from a plurality of sources implementing different identification schemes to a master unified numbering system (UNS) identifier;
• match each of a plurality of primary content aliases employed by a plurality of different subscribers to the master UNS identifier;
• circuitry configured to select enrichment data based on the master UNS identifier;
• and
• a re-matching module configured to:
• un-match a primary content alias from an associated master UNS identifier in cases where the primary content alias and the master UNS identifier are mismatched;
• re-match an unmatched primary content alias to a master UNS identifier.

A server for use in a system that receives primary content from a plurality of sources, and delivers content to a plurality of subscribers for further distribution to end users, the server comprising:

• circuitry configured to implement a push-now-playing PNP service that receives a PNP message including an alias identifying a primary content element currently being broadcast, and a station identifier associated with a subscriber station currently broadcasting the primary content;
• circuitry configured to match the alias to a master unified numbering system (UNS) identifier;
• circuitry configured to use the master UNS identifier to deliver enriched content to the subscriber;
• circuitry configured to determine and store billing information associated with delivery of the enriched content;
• circuitry configured to match a master UNS identifier to partner identifiers, each of the partner identifiers associated with a plurality of primary content items received from a plurality of different content sources;
• circuitry configured to un-match a partner identifier master UNS identifier in cases where the partner identifier and the master UNS identifier become mismatched;
• and
• circuitry configured to re-match the unmatched partner identifier to a master UNS identifier.