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US 8,527,493 B1Granted
Distributing content
AssigneeGoogle Inc.
InventorNicolas Hamatake
Life of this patent
Estimating the term…
Abstract
Systems and processes are provided for selecting content items for distribution to content distribution slots. A content distributor can identify relevant content for distribution in response to a request for content associated with a first domain by identifying a target domain to associate with the first domain.
Claims22
A method comprising:
- receiving an indication of a first domain name that is not associated with content;
- determining, by at least one processor, one or more search terms based on the first domain name, with at least one of the one or more search terms including at least a portion of the first domain name;
- sending a request to perform a search using the one or more search terms;
- receiving, in response to the request, a second domain name;
- analyzing content associated with the second domain name;
- identifying, based on the content associated with the second domain name, a subject matter for the second domain name;
- selecting, based on the subject matter, advertisements for the first domain name;
- and
- providing the advertisements selected as content for the first domain name.
6 more elements
A method comprising:
- identifying a first URL;
- requesting, by at least one processor, a keyword search using at least a portion of the first URL as a keyword;
- receiving, in response to requesting, a second URL associated with a search result of the keyword search;
- parsing, by the at least one processor, content associated with the second URL;
- identifying, based on parsing, subject matter associated with the content;
- selecting one or more content items at least partially based on relevance to the subject matter;
- receiving a request for content associated with the first URL;
- and
- providing, in response to the request, the one or more content items as the content for the first URL.
6 more elements
One or more non-transitory machine-readable media configured to store instructions that are executable by one or more processors to perform operations comprising:
- receiving an indication of a first domain name that is not associated with content;
- determining one or more search terms based on the first domain name, with at least one of the one or more search terms including at least a portion of the first domain name;
- sending a request to perform a search using the one or more search terms;
- receiving, in response to the request, a second domain name;
- analyzing content associated with the second domain name;
- identifying, based on the content associated with the second domain name, a subject matter for the second domain name;
- selecting, based on the subject matter, advertisements for the first domain name;
- and
- providing the advertisements selected as content for the first domain name.
6 more elements
An electronic system comprising:
- one or more processors;
- and
- one or more machine-readable media configured to store instructions that are executable by the one or more processors to perform operations comprising:
- receiving an indication of a first domain name that is not associated with content;
- determining one or more search terms based on the first domain name, with at least one of the one or more search terms including at least a portion of the first domain name;
- sending a request to perform a search using the one or more search terms;
- receiving, in response to the request, a second domain name;
- analyzing content associated with the second domain name;
- identifying, based on the content associated with the second domain name, a subject matter for the second domain name;
- selecting, based on the subject matter, advertisements for the first domain name;
- and
- providing the advertisements selected as content for the first domain name.
9 more elements
Dependencies are inferred from the claim text.