Methods, apparatus and computer program products for targeted and customized marketing of vehicle customers

An apparatus for a user to determine which potential customers of a vehicle to contact, the apparatus comprising:

• a computing platform having at least one processor and a memory in communication with the processor;
• and
• a customer marketing module stored in the memory, executable by the processor and configured to:
• determine a customer whose vehicle is either scheduled for vehicle service or that is currently at a location for vehicle service;
• determine one or more first vehicles that are existing and currently available to the user that the user desires to offer to potential customers,
• identify at least one of the first vehicles that is similar make and model to the customer vehicle,
• receive customer information and market information wherein said market information includes an estimated market value for the customer vehicle and at least one of an interest rate, a manufacturer's incentive that is available for the first vehicles, and a sales price of the first vehicles, and
• generate a report if the first vehicle is of the similar make and model as the customer vehicle, such report including the customer information and an estimated proposal for the first vehicle based at least in part on said estimated market value of the customer vehicle and the market information, wherein the report is a basis for determining that the customer is a potential customer to contact regarding the first vehicle.

A computer program product that includes a tangible, non-transitory computer-readable medium having sets of codes for causing a computer processor to perform the following steps:

• determining a customer whose vehicle is either scheduled for vehicle service or that is currently at a location for vehicle service;
• determining one or more first vehicles that are existing and currently available to the user that the user desires to offer to potential customers,
• identifying at least one of the first vehicles that is similar make and model to the customer vehicle,
• receiving customer information and market information wherein said market information includes an estimated market value for the customer vehicle and at least one of an interest rate, a manufacturer's incentive that is available for the first vehicles, and a sales price of the first vehicles, and
• generating a report if the first vehicle is of the similar make and model as the customer vehicle, such report including the customer information and an estimated proposal for the first vehicle based at least in part on said estimated market value of the customer vehicle and the market information, wherein the report is a basis for determining that the customer is a potential customer to contact regarding the first vehicle.