Integration architecture for mobile advertisement campaign management, marketplace and service provider interface

A method for providing marketing and advertising content over communications, said method comprising:

• creating an ad space for delivering advertising content to subscribers of a telecommunications network in a marketplace component, which executes on one or more processors, and allows an advertiser to search for an opening in the ad space and submit a bid on the opening for approval by the ad space owner;
• creating a campaign by a campaign manager upon determining that the bid has been approved, wherein the campaign includes a set of messages to be sent to the subscribers;
• retrieving profile data of the subscribers from a subscriber data source, and customizing the content of the set of messages according to the profile data;
• intercepting the set of messages, via a set of traffic interceptors, and injecting the advertising content in the set of messages, wherein the set of traffic interceptors are applied as a chain to the set of messages, each interceptor containing a set of filters to detect which message the interceptor should be applied to;
• and
• transmitting the set of messages in the campaign.

A non-transitory computer-readable storage medium storing a set of instructions for providing marketing and advertising over communications, said instructions, when executed by one or more processors, causing the one or more processors to perform the steps comprising:

• creating an ad space for delivering advertising content to subscribers of a telecommunications network in a marketplace component, which executes on one or more processors, and allows an advertiser to search for an opening in the ad space and submit a bid on the opening for approval by the ad space owner;
• creating a campaign by a campaign manager upon determining that the bid has been approved, wherein the campaign includes a set of messages to be sent to the subscribers;
• retrieving profile data of the subscribers from a subscriber data source, and customizing the content of said messages according to the profile data;
• intercepting the set of messages, via a set of traffic interceptors, and injecting the advertising content in the set of messages, wherein the set of traffic interceptors are applied as a chain to the set of messages, each interceptor containing a set of filters to detect which message the interceptor should be applied to;
• and
• transmitting the set of messages in the campaign.