US 8,527,343 B1Granted

Distributing content across multiple content locations

AssigneeGoogle Inc.

InventorCarl F. Hubinette

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Abstract

Methods, systems and computer program products are described for optimizing the purchase of ad impressions across multiple content providers. A first candidate value for an effective cost per target user for an advertising campaign that includes providing advertisements on at least a first website and a second website can be identified. A first cost associated with achieving the first candidate value for the effective cost per target user at the first website can be determined. A second cost associated with achieving the first candidate value for the effective cost per target user at the second website can be determined. A total advertising campaign cost can be calculated using the first cost and the second cost. The calculated total advertising campaign cost can be compared to a predetermined advertising campaign budget and a second candidate value for the effective cost per target user can be identified based on the comparing.

Claims22

Dependent claims

A computer-implemented method to be performed by one or more processors, the method comprising:

identifying a first candidate value for an effective cost per target user for an advertising campaign that includes providing advertisements on at least a first website and a second website;
determining a first cost associated with achieving the first candidate value for the effective cost per target user at the first website;
determining a second cost associated with achieving the first candidate value for the effective cost per target user at the second website;
calculating, using the one or more processors, a total advertising campaign cost using the first cost and the second cost;
comparing the calculated total advertising campaign cost to a predetermined advertising campaign budget and identifying a second candidate value for the effective cost per target user based on the comparing;
repeating the steps of determining the first cost, determining the second cost, calculating the total advertising campaign cost, and comparing the calculated total advertising campaign cost to a predetermined advertising campaign budget until the calculated total advertising campaign cost is a desired total advertising campaign cost;
and
designating a candidate value for the effective cost per target user that results in the calculated total advertising campaign cost being the desired total advertising campaign cost as a target value for the effective cost per target user.

5 more elements

A computer-implemented method to be performed by one or more processors, the method comprising:

determining an effective cost per target user for users of a plurality of websites such that a total advertising campaign cost for an advertising campaign that includes the plurality of websites is within a predetermined advertising campaign budget range, where the number of target users for each of the plurality of websites is less than the total number of users for the website, and the effective cost per target user is consistent across the plurality of websites;
identifying a cost per impression for each of the plurality of websites;
and
calculating, using the one or more processors, a number of impressions to purchase for each of the plurality of websites using the identified cost per impression for the website and the determined effective cost per target user.

1 more element

Dependencies are inferred from the claim text.