Method and system for electronic advertising

A method of delivering advertising in an online environment comprising acts of:

• determining an intent of a user interacting with an e-commerce website;
• determining, by a publisher of the e-commerce website, a hurdle rate, based at least on the intent of the user, that identifies a threshold amount to be bid by an advertiser in order to display an advertisement to the user interacting with the e-commerce website;
• selecting, from a plurality of advertisements, an optimal advertisement having an advertiser bid that exceeds the determined hurdle rate;
• and
• displaying the optimal advertisement to the user in an interface of a client computer system.

A method of delivering advertising in an online environment comprising acts of:

• identifying a characteristic of a user interacting with an e-commerce website;
• determining, by a publisher of the e-commerce website, a hurdle rate of the e-commerce website for displaying an advertisement to the user at the e-commerce website based at least on the determined characteristic of the user;
• determining whether to display an advertisement to the user based on the characteristic of the user, and, if so,
• selecting an advertisement from a plurality of advertisements based on an intent of the user, wherein the selected advertisement is offered by an advertiser for at least the hurdle rate;
• and
• delivering the selected advertisement to the user in an interface of a client computer system.

A computer readable medium having stored thereon sequences of instructions including instructions that will cause a processor to perform a method of delivering advertising comprising acts of:

• determining an intent of a user interacting with an e-commerce website;
• identifying a hurdle rate of the e-commerce website, the hurdle rate determined by a publisher of the of the e-commerce website based at least on the intent of the user, and the hurdle rate identifying a threshold amount to be bid by an advertiser in order to display an advertisement to the user interacting with the e-commerce website;
• selecting, from a plurality of advertisements, an optimal advertisement having an advertiser bid that exceeds the determined hurdle rate;
• and
• displaying the optimal advertisement to the user in an interface of a client computer system.

A computer readable medium having stored thereon sequences of instructions including instructions that will cause a processor to perform a method of delivering advertising comprising acts of:

• identifying a characteristic of a user interacting with an e-commerce website;
• identifying a hurdle rate of the e-commerce website for displaying an advertisement to the user at the e-commerce website, the hurdle rate determined by a publisher of the e-commerce website based at least one the determined characteristic of the user;
• determining whether to display an advertisement to the user based on the characteristic of the user, and, if so,
• selecting an advertisement from a plurality of advertisements based on an intent of the user, wherein the selected advertisement is offered by an advertiser for at least the hurdle rate;
• and
• delivering the selected advertisement to the user in an interface of a client computer system.