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US 8,527,309 B2Granted
Targeted campaign management system and method
AssigneeVeriSign, Inc.
InventorsSandeep Thumula, Maxim Diatchenko, Anjaneyulu Sadineni, Aravind Panyam
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AssigneeVeriSign, Inc.
InventorsSandeep Thumula, Maxim Diatchenko, Anjaneyulu Sadineni, Aravind Panyam
Estimating the term…
A system, method, and computer-readable medium, is described that provides a probability of deletion (or renewal rate) prediction for a domain name based on a historical model of expired and renewed domain names. Domain name attribute sets are defined using domain attribute/value combinations. These sets are used to classify past expired and renewed domain names into each of the applicable sets where the domain attribute and values match the expired or renewed domain names. The percentage of renewed domain names in a set is used to predict the likelihood that a user will renew a domain name set to expire in a defined window and that matches the attribute/value combinations that make up the domain attribute set. This predicted percentage is used to target domains and deliver marketing offers to the domain contacts.
A computer-implemented method of targeting marketing offers comprising:
A system of targeting marketing offers comprising:
A non-transitory computer-readable storage medium containing instructions which, when executed on a processor, perform a method comprising:
Dependencies are inferred from the claim text.