Systems and methods for assignment of sales leads

A method of assigning sales leads in a network environment, the sales leads relating to persons interested in effecting a purchase, the method comprising:

• obtaining a lead, the lead including lead information relating to a person interested in effecting a purchase;
• loading the lead into a lead processing portion;
• assigning the lead to a sales agent upon determining that the sales agent has a leads credit balance above a minimum value, the leads credit balance being automatically generated by the lead processing portion based on leads that an agent has converted to sales and a number of new leads that the agent has obtained, the converted leads adding to the lead credit balance and the new leads detracting from the lead credit balance;
• and
• outputting the lead information over the network environment to a lead distribution portion, so as to be accessible to the sales agent.