Targeted satellite radio advertising using mobile network determined location
AssigneeSprint Communications Company L.P.
InventorsDouglas A. Johnson, Michael Williams, Roy Joseph
Life of this patent
Estimating the term…
Abstract
A method and system are provided for determining a location of a satellite radio receiver and directing advertisements to the satellite radio receiver based on its current location. The current location of the satellite radio receiver is determined through communication with a wireless mobile device and a wireless communications network where the wireless mobile device is located in close proximity to the satellite radio receiver. Once a location is determined, a database of satellite radio advertisements is searched to identify advertisements directed towards a specific location, and these advertisements are transmitted to the satellite radio receiver across a satellite radio network.
Claims17
One or more non-transitory computer-readable media having computer-useable instructions embodied thereon for performing a method of selecting an advertisement for playback by a satellite radio receiver, the method comprising:
- receiving a location of a wireless mobile device, where the wireless mobile device is in proximity to the satellite radio receiver;
- receiving identification data of the satellite radio receiver, wherein the identification data includes an electronic serial number;
- searching a database of a satellite transmission network for advertisements corresponding to the location of the wireless mobile device;
- selecting one or more radio advertisements for transmission and playback;
- and,
- transmitting the one or more advertisements from database to the satellite radio receiver using the identification data.
A system for storing and organizing a plurality of advertisements for selection and transmission to a satellite radio receiver based on a geographic location of the satellite radio receiver comprising:
- a plurality of data files having at least audio content related to a product or service;
- a database for the plurality of data files including an advertiser identification number, advertiser name, advertisement duration, and advertiser location;
- an indexing system for classifying the data files according to one or more of an advertisement identification number, advertiser name, advertisement duration, or advertiser location;
- identifying information for the satellite radio receiver, wherein the identifying information comprises a receiver identification number, current location of the satellite radio receiver, and a wireless communications network source;
- and
- a filtered list of data files selected as applicable to the satellite radio receiver based on its current location, wherein the data files are transmitted from the database to the satellite radio receiver using the receiver identification number.
One or more non-transitory computer-readable media having computer-usable instructions embodied thereon for performing a method of determining an advertisement to play to a listener of a satellite radio program, the method comprising:
- utilizing a wireless mobile device to determine a current location of a satellite radio receiver;
- sending the current location of the satellite radio receiver to a processing unit of a satellite transmission network;
- sending an electronic serial number of the satellite radio receiver to the processing unit of the satellite transmission network;
- receiving from the processing unit one or more advertisements having an advertiser location in proximity to the current location of the satellite radio receiver;
- and
- playing the one or more advertisements from the filtered list over the satellite radio receiver using the electronic serial number.
Dependencies are inferred from the claim text.