Enabling consumer choice on contactless transactions when using a dual-branded payment instrument

A contactless payment device comprising:

• an operating system;
• an NFC application, the NFC application operable to receive a signal from an NFC sensor application, the signal including an application identifier from a merchant POS that is associated with a preferred payment network based on a merchant preference prior to sending an application identifier or application information to the merchant POS, the NFC application operable to send application data to the NFC sensor application, the application data associated with the application identifier;
• two or more application data databases, the application data databases storing application data;
• two or more applications, each application in communication with one of the application data databases and with the NFC application, the applications operable to retrieve application data from one of the application data databases and operable to send the application data to the NFC application, wherein a first application provides application data for a credit transaction and wherein a second application provides application data for a debit transaction, wherein the credit transaction is over a first payment network and the debit transaction is over a second payment network;
• and
• a base software in communication with the operating system, the NFC application, and the two or more applications, the base software operable to receive the application identifier from the NFC application, operable to associate the application identifier with one of the two or more applications, operable to send a signal to the application associated with the application identifier to retrieve application data.

A merchant POS device comprising:

• a user interface, the user interface operable to provide a display to a consumer during a transaction, the user interface operable to receive one or more inputs from the consumer during the transaction;
• a contactless reader, the contactless reader operable to send an application identifier to a contactless payment device during the transaction prior to receiving an application identifier or application information from the contactless payment device, the application identifier based initially on a previously determined preferred payment network of a merchant, the contactless reader operable to receive application data associated with the application identifier;
• a merchant preferences database, the merchant preferences database storing one or more preferred payment networks for which payment network a merchant desires to use for a transaction, wherein the preferred payment network comprises a payment network selected from the group consisting of a debit payment network, a credit payment network, and a stored value payment network;
• and
• a preference processor in communication with the user interface, the contactless reader, and the merchant preferences database, the preference processor operable to determine from the user input or the one or more preferred payment networks which application identifier to provide to the contactless reader to send to the contactless payment device.