Temporary user account for a virtual world website

A computer system comprising:

• a virtual world subsystem that generates virtual world content using the computer system including a plurality of activities in a virtual world and virtual character content, the virtual character content including a plurality of virtual characters that interact with the plurality of activities in the virtual world, the plurality of virtual characters including a plurality of virtual replicas and a plurality of generic virtual characters;
• a storage subsystem that stores the virtual world content on the computer system;
• a registration subsystem on the computer system validating a registration code that is associated with a product;
• and
• a server subsystem that serves the virtual world content from the computer system via a computer network to a website on the Internet and, responsive to the validating the registration code, permits user control of a virtual replica of the product in the virtual world content via a user account, the virtual replica being one of the plurality of virtual replicas, and the user account being one of a plurality of premium user accounts,
• wherein, responsive to a request for a temporary user account without said validating said registration code being received by the registration subsystem, the virtual world subsystem permits user control of one of the plurality of generic virtual characters via the temporary user account for a specified period of time after the temporary user account is created, and the temporary user account being one of a plurality of temporary user accounts,
• wherein the virtual world subsystem permits interaction of the virtual replica with another one of the plurality of virtual replicas in the virtual world,
• wherein the virtual world subsystem prevents all interaction of any of the plurality of generic virtual characters with any of the plurality of virtual replicas,
• wherein the virtual world subsystem provide access to the plurality of activities via the virtual world content exclusively to a plurality of authorized user accounts, the plurality of authorized user accounts consisting of the plurality of premium user accounts and the plurality of temporary user accounts,
• wherein the computer system disables the temporary user account after the specified period, wherein the computer system prevents the temporary user account from being reenabled after being disabled, and wherein the computer system prevents the temporary user account from being extended past the specified period, and
• wherein after the specified period, the computer system allows a user of the temporary account to obtain another temporary account that permits user control of another one of the plurality of generic virtual characters via the another temporary user account for another specified period.